{"product_id":"2940014646741","title":"Twitter Wonder Tactics","description":"Integrating Twitter into Your Strategy\u003cbr\u003eMany Internet marketers overlook Twitter as they see it as a waste of\u003cbr\u003etime. However, you ignore this platform at your own peril because not\u003cbr\u003eonly can it generate a substantial profit for you in the long run, it will\u003cbr\u003ealso help you understand your market more effectively than anything\u003cbr\u003eelse. The more you understand your target market, the more you know\u003cbr\u003eabout these people and what makes them tick, the more effectively you\u003cbr\u003ewill be able to sell to them and the more money you will make.\u003cbr\u003eThe first thing you need to understand is that Twitter and, in fact, most\u003cbr\u003esocial media sites have become important sources of information for\u003cbr\u003epeople who are looking to make a purchase. A lot of people go on\u003cbr\u003eTwitter to ask the opinion of their friends and followers regarding\u003cbr\u003evarious services and products. As you saw above, over 40 percent of\u003cbr\u003esocial media users take these recommendations into consideration when\u003cbr\u003echoosing which product to purchase. It is basically electronic word-ofmouth\u003cbr\u003eadvertising, which is by far the most effective form of\u003cbr\u003eadvertising.\u003cbr\u003eNow, just as with any marketing strategy you need to have a plan.\u003cbr\u003eWithout a plan your chances of failure increase for the simple reason\u003cbr\u003ethat you won’t know where you are going.\u003cbr\u003eMarket Research\u003cbr\u003eTwitter is a highly effective platform where you can begin to learn about\u003cbr\u003eyour target market. You are no longer in the situation of other businesses\u003cbr\u003ethat two decades ago had to pay market research companies a fortune to\u003cbr\u003efind out who their ideal customer is and they would receive a profile\u003cbr\u003e\u003cbr\u003eafter the company had done extensive research. However, even this\u003cbr\u003ewould still be a generalized profile, whereas Twitter allows you to come\u003cbr\u003einto contact directly with your prospects, not simply an ideal based on a\u003cbr\u003egeneralized profile.\u003cbr\u003eThis allows you to learn about your prospects directly, without having\u003cbr\u003ethe information filtered and categorized by someone else. Additionally,\u003cbr\u003eit is a much more affordable solution, since it’s practically free, and you\u003cbr\u003ecan even design your own survey and ask your customers and prospects\u003cbr\u003eto offer you feedback on your service or product. This information will\u003cbr\u003eprove invaluable because you can basically ask your prospects what they\u003cbr\u003ewant in a product and you can offer it to them. If you offer people what\u003cbr\u003ethey want, then the product or service will sell itself and your customers\u003cbr\u003ewill also sell it for you.\u003cbr\u003eNever underestimate the power of understanding what your prospects\u003cbr\u003eand target market want. The more you know and the more you\u003cbr\u003eunderstand about them, the easier it will be to create a product they need\u003cbr\u003eand want which will lead to higher and easier sales. Not only will your\u003cbr\u003erevenues increase, but so too will your profit because you won’t be\u003cbr\u003espending as much on new customer acquisition.\u003cbr\u003eIdentifying Your Target Market\u003cbr\u003eYour first order of business is to find highly targeted and qualified leads\u003cbr\u003efor your business. If you are selling baby strollers then tweeting to male\u003cbr\u003egolfers all day isn’t going to get you a single sale. However, tweeting to\u003cbr\u003epregnant women and young mothers with newborns will be much more\u003cbr\u003eeffective.\u003cbr\u003e\u003cbr\u003eFinding your target market on Twitter is not quite as hard as you may\u003cbr\u003ethink it is. As is to be expected with such a popular service, many third\u003cbr\u003eparty applications and websites have popped up that make our lives\u003cbr\u003eeasier when it comes to working with Twitter. One such site is\u003cbr\u003eTwellow.com, which is the Yellow Pages of Twitter.\u003cbr\u003eThe great thing about Twellow.com is that it allows you to search out\u003cbr\u003eTwitter users by categories which are split up by personal interests as\u003cbr\u003ewell as professional ones. Therefore, if you are in the Internet marketing\u003cbr\u003eniche, you can choose the marketing category and then further narrow\u003cbr\u003edown your target audience by searching according to a specific keyword.\u003cbr\u003eOther effective tools you can use include:\u003cbr\u003e· TwitterSearch.com – this is Twitter’s built in search engine which\u003cbr\u003ecan be quite helpful in locating prospects;\u003cbr\u003e· Twitterfall.com allows you to search by keywords and hash tags;\u003cbr\u003e· SocialMention.com is especially useful since you can search a wide\u003cbr\u003erange of social media sites, regular websites, news and almost all\u003cbr\u003ethe Internet for certain keywords. It is a system that can be used to\u003cbr\u003eidentify prospective clients as well as to stay up-to-date with what\u003cbr\u003epeople are saying about your products and business.\u003cbr\u003e· Twitterment.com and TweepSearch.com are also two highly...","brand":"Altantic eBooks","offers":[{"title":"Default Title","offer_id":47070733992176,"sku":"2940014646741","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940014646741_p0.jpg?v=1763621408","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940014646741","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}