{"product_id":"2940014647533","title":"Make Money With Resell Rights","description":"How to Maximize Your Profits\u003cbr\u003eUpfront Sales\u003cbr\u003eYou sell your book for a one-time profit. Depending on the type of book you are selling, you can make a big upfront sale or for a small profit but you can capitalize on the back-end. Some people even giveaway their E-books for free because they want their book to go viral hoping to make big money on the back-end.\u003cbr\u003e\u003cbr\u003eThere are even instances of people paying affiliate commissions that are so exorbitant that they\u003cbr\u003eare even losing money for every sale that they make (your affiliate sells your book – you make\u003cbr\u003e$50 but you pay out $60 to the affiliate). They employ this strategy when the customers are\u003cbr\u003ehighly targeted and they are making tons of money on back-end sales!\u003cbr\u003eBack-end Sales\u003cbr\u003eYou add your affiliate links to your book. There are many ways to make money from back-end\u003cbr\u003esales. You are a merchant and you set up your own affiliate program for the back-end product\u003cbr\u003ethat you are selling.\u003cbr\u003e· You are an affiliate and you are promoting an affiliate program that pays only one-tier\u003cbr\u003e(see the diagram below). You make sales only when you refer a sale directly but not\u003cbr\u003etheir direct sales. This type of selling doesn’t guarantee long-term income as other\u003cbr\u003eaffiliates essentially become your competitors.\u003cbr\u003e· You are an affiliate and you are promoting an affiliate program that pays MORE THAN\u003cbr\u003eone-tier (see the diagram below). This could be known as a multi-level affiliate program.\u003cbr\u003eEven a two-tier affiliate program is considered multi-level.\u003cbr\u003e\u003cbr\u003eSo whenever your resellers resell your E-book, you would want them to keep all the profits to\u003cbr\u003ethemselves because you can leverage on their marketing efforts. Remember that the big money\u003cbr\u003eis in the back-end so when your E-book goes viral, your resellers are putting money in your\u003cbr\u003epocket.\u003cbr\u003eRe-branding Fees\u003cbr\u003eYou can charge some resellers a re-branding fee or offer them re-branding free of charge to\u003cbr\u003egive them an incentive to promote your product.\u003cbr\u003eIf you are a merchant and your product offers a program, you must consider this as a marketing\u003cbr\u003estrategy because you want your products to go as viral as possible. You can even re-brand the\u003cbr\u003eauthor’s name and let your affiliates promote your product as their very own product.\u003cbr\u003eSelling Resell Rights\u003cbr\u003eYou can choose to sell the resell rights to your product separately or to enhance the perceived\u003cbr\u003evalue of your E-book. Resell Rights, if sold separately from the product, it can cost up 2-5 times\u003cbr\u003ethe normal price of a product.\u003cbr\u003e\u003cbr\u003eWhat Type of Resell Rights to Offer?\u003cbr\u003eYou have 2 markets to target when you sell your E-books or information products.\u003cbr\u003e· Consumers – people who buy your product for PERSONAL USE\u003cbr\u003e· Resellers – people who buy your product to sell them off for a profit\u003cbr\u003ePeople who do not pay much consideration to these two markets will make or break their\u003cbr\u003ebusinesses. You don’t just slap resell rights on your product just because you want to increase\u003cbr\u003ethe perceived value of your E-books (you might actually lose more profits because you spawn\u003cbr\u003emore and more of your own competitors).\u003cbr\u003eBeware that resellers can even sell your product for as low as $1.97 or $0.97 because of the\u003cbr\u003enature of price fixing in the United States. Since you can’t really stop resellers from going low,\u003cbr\u003eyou might as well capitalize on their marketing efforts through back end sales.\u003cbr\u003eWhen you sell your E-book, you must decide carefully what type of resell rights you are offering\u003cbr\u003efor your E-book depending on the niche you are targeting:\u003cbr\u003eThere are two types of Resell Rights, which are: Basic and Master.\u003cbr\u003e· Basic Resell Rights. You have the right to resell the product to your customers but your\u003cbr\u003ecustomers DO NOT have the rights to resell to others. In other words your customers will\u003cbr\u003ebuy the product more for PERSONAL USE.\u003cbr\u003e· Master Resell Rights. You have the right to resell the product as well as pass resell\u003cbr\u003erights to your customers (whether they are basic or master rights).\u003cbr\u003eHere are some techniques on how to identify what type of resell rights to give to your products\u003cbr\u003e(or no resell rights at all).\u003cbr\u003eGive basic resell rights when you have a hot, in-demand product where the information is\u003cbr\u003ecutting edge and more tailored for personal use but you want to reach out to a larger market and\u003cbr\u003eyou want to protect your product from price cutting.\u003cbr\u003eAdvantages:\u003cbr\u003e· Make profits up-front by selling the book for a high price on the front end\u003cbr\u003e· Make profits by selling basic resell rights to resellers\u003cbr\u003e\u003cbr\u003e· Protect the perceived value of your products by giving basic resell rights ONLY to\u003cbr\u003etrusted and well-known resellers (who know how to market without price cutting)\u003cbr\u003e...","brand":"0penny.com","offers":[{"title":"Default Title","offer_id":47070735073520,"sku":"2940014647533","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940014647533_p0.jpg?v=1763612760","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940014647533","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}