{"product_id":"2940014663250","title":"Confident Public Speaking","description":"There are times when each of us is called upon to address a group of people. \u003cbr\u003e\u003cbr\u003eThere is no reason why we cannot approach this challenge with relative ease and selfconfidence.\u003cbr\u003e\u003cbr\u003eThe Purpose of Speaking\u003cbr\u003e\u003cbr\u003ePublic speeches are delivered on many different occasions, but no matter what the occasion, the speaker hopes to get the audience to accept his point of view.\u003cbr\u003e\u003cbr\u003eTherefore, in a certain sense, all speeches are persuasive speeches:\u003cbr\u003e\u003cbr\u003ePersuading the audience to believe your information persuading the audience to change its beliefs persuading the audience not only to change its beliefs, but also to act on the changes\u003cbr\u003e\u003cbr\u003ePerhaps you wish to inform the audience about capital punishment. Or, you may wish to get them to change their beliefs about capital punishment. Or, you may not only wish them to change their beliefs about capital punishment, but to write letters to the governor telling him what action to take.\u003cbr\u003e\u003cbr\u003eThe purpose is determined by the type of audience you are speaking to; by the circumstances of the speech; and sometimes by the course of action that you recommend. But, whether the purpose of a particular speech is determined by the audience, by the circumstances, or by the speaker himself, preparation of the public speech must begin with the establishment of the purpose of the speech.\u003cbr\u003e\u003cbr\u003eThis purpose should be put into a sentence which is specific and concrete. A clear knowledge of the purpose in speaking is as helpful to the speaker as a road map is to the driver. \u003cbr\u003e\u003cbr\u003eThe purpose gives direction to the speech and, to a degree, governs all subsequent efforts the speaker makes.\u003cbr\u003e\u003cbr\u003eThe speaker should therefore begin preparing his speech by asking himself just what action he wishes his audience to take.\u003cbr\u003e\u003cbr\u003eWe call this desired action the intended audience response (IAR).\u003cbr\u003e\u003cbr\u003eThe intended audience response should aid the audience, not just the speaker. \u003cbr\u003e\u003cbr\u003eWe expect each speaker to be responsible for the welfare of the audience.","brand":"Joye Bridal","offers":[{"title":"Default Title","offer_id":47147746132208,"sku":"2940014663250","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940014663250_p0.jpg?v=1763613384","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940014663250","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}