{"product_id":"2940014664417","title":"Idea-Links: The New Creativity","description":"You don’t have to dress like an artist, draw like a designer, or endure uncomfortably silly games to become more creative. But you do have to look at creativity in a dramatically different way. \u003cbr\u003e\u003cbr\u003eIdea-Links challenges the conventional wisdom around creativity, replacing it with a new way of thinking that’s both surprising and simple. Creativity is not a latent ability unleashed through wackiness or play. It’s a skill. And like any other skill, creativity is built by learning and applying the right disciplines. \u003cbr\u003e\u003cbr\u003eThe key to building greater creativity? Making idea-links—the hidden idea-making elements that have always been there, responsible for the seemingly random aha moments once attributed to serendipity. The more idea-links you make, the more creative you become. \u003cbr\u003e\u003cbr\u003eThanks to the clear and friendly guidance of Idea-Links, greater creativity is now an achievable goal controlled by you, not by some guy in a rainbow wig. So open the book and let’s get started!","brand":"Beaver's Pond Press, Incorporated","offers":[{"title":"Default Title","offer_id":47083974459632,"sku":"2940014664417","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940014664417_p0.jpg?v=1763949085","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940014664417","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}