{"product_id":"2940014705257","title":"No-Hype Copywriting: The Keys to Lively, Appealing and Truthful Sales Writing","description":"Quickly Learn to Write Vivid, Compelling and Honest Marketing Pieces\u003cbr\u003e\u003cbr\u003eIf screaming headlines and over-the-top phrasing make you want to hide your head in a bushel, get this guide to writing attention-getting yet sincere and helpful sales copy.\u003cbr\u003e\u003cbr\u003eWhether you're a coach, author, financial advisor, B-to-B product manager or some other kind of professional who values trust, dignity and respect for clients, you'll find a framework for setting down a solid first draft and then tweaking it into an effective selling tool.\u003cbr\u003e\u003cbr\u003eThis concise handbook from a copywriting expert known for creative marketing leads beginning and intermediate writers through a three-step process of collecting the needed information, jazzing it up responsibly and then polishing it so it appeals to ideal customers.\u003cbr\u003e\u003cbr\u003eDiscover:\u003cbr\u003e* The 5 inescapable components of a complete marketing presentation and another element that adds oomph whenever it's appropriate\u003cbr\u003e* Why it's essential to provide more information for shoppers, rather than less - and how to identify the facts customers need\u003cbr\u003e* 10 ways to make yourself and what you're selling more credible\u003cbr\u003e* 21 no-hype writing techniques that make dull items much more desirable\u003cbr\u003e* Dozens of illuminating examples (many structured as \"before\" and \"after\")\u003cbr\u003e* 11 kinds of unethical or disreputable marketing tactics to avoid so you maintain self-respect and buyers' trust\u003cbr\u003e* 12 methods of fine-tuning your headline for greater reader intrigue and curiosity\u003cbr\u003e* How and why to tinker with your tone \u003cbr\u003e* 8 techniques for making whatever you wrote more direct, clear and powerful\u003cbr\u003e\u003cbr\u003eThis is a resource you'll want to consult again and again to transform a boring, weak promotion into one that sings you honorably into the profit column.","brand":"Creative Ways Publishing","offers":[{"title":"Default Title","offer_id":47074064793840,"sku":"2940014705257","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940014705257_p0.jpg?v=1763613960","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940014705257","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}