{"product_id":"2940014778718","title":"Effective Email Marketing- -Youve Got Cash! -Youve Got Cash! -Youve Got Cash!","description":"Email marketing is directly \u003cbr\u003emarketing a commercial message to a \u003cbr\u003egroup of people using electronic mail (email). In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold lists or current customer database. Broadly, the term is usually used to refer to:\u003cbr\u003eSending email messages with the \u003cbr\u003epurpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business,\u003cbr\u003eSending email messages with the \u003cbr\u003epurpose of acquiring new customers \u003cbr\u003eor convincing current customers to \u003cbr\u003epurchase something immediately,\u003cbr\u003eAdding advertisements to email \u003cbr\u003emessages sent by other companies to \u003cbr\u003etheir customers\u003cbr\u003eResearchers estimate that United \u003cbr\u003eStates firms alone spent US $1.51 \u003cbr\u003ebillion on email marketing in 2011 \u003cbr\u003eand will grow to $2.468 billion by \u003cbr\u003e2016","brand":"unique5stardeals","offers":[{"title":"Default Title","offer_id":47083990745328,"sku":"2940014778718","price":4.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940014778718_p0.jpg?v=1763615670","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940014778718","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}