{"product_id":"2940014828529","title":"101 Basics To Search Engine Optimization","description":"Here is what you will learn inside this guide...\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eWhat in the world is \"link structure\", and how can it help your site? In this chapter, you'll learn some simple, yet important factors regarding link structure. You'll quickly see the advantages of setting your site up correctly the first time. \u003cbr\u003e\u003cbr\u003e   \u003cbr\u003eWhat is the proper usage of keywords on your website, and how can you optimize things to keep the search engines happy? This is a tricky subject...there are some very specific places that your keywords MUST appear, or your work will be for nothing...do you know where they are? \u003cbr\u003e\u003cbr\u003e   \u003cbr\u003eHow should you choose your keywords...choosing the wrong ones may not bring the traffic you expected! Normal logic suggests that you should target every keyword imaginable, but that's a huge task. To avoid a lot of wasted time, you'll learn how to find the proper keywords, and which ones are the most important. \u003cbr\u003e\u003cbr\u003e   \u003cbr\u003eDoes your content reach out and pull people in...it should! Having the right content is arguably the most important part of SEO. The benefits go beyond just giving your visitors the correct information... \u003cbr\u003e\u003cbr\u003eIn this book, we will look at what Search Engine\u003cbr\u003eOptimization (SEO) is, and the ways in which it can\u003cbr\u003ebe used. Through this book, we will provide you\u003cbr\u003ewith the basics on using Search Engine Optimization\u003cbr\u003ein order to improve traffic flow to your site.\u003cbr\u003eBy many people, SEO is considered to be a part of\u003cbr\u003esearch engine marketing. It is often used when\u003cbr\u003epeople are describing a process for improving the\u003cbr\u003eamount of traffic that goes to a website from\u003cbr\u003evarious different search engines. Many site owners\u003cbr\u003ewill engage in using SEO in an attempt to obtain\u003cbr\u003equalified visitors to their site. The quality of\u003cbr\u003ethese visitors will often be measured by what\u003cbr\u003especific keywords they are using in order to reach\u003cbr\u003ethe desired result they want, such as making a\u003cbr\u003epurchase, or it could just viewing or downloading a\u003cbr\u003eparticular page on that site. It may be that the\u003cbr\u003evisitor just requests some further information, or\u003cbr\u003ethey sign up to a newsletter.\u003cbr\u003eSearch Engine Optimization is a marketing strategy\u003cbr\u003ewhich can often generate a good return for the\u003cbr\u003esite. But what must be remembered is that search\u003cbr\u003eengines are not actually paid for the traffic they\u003cbr\u003esend to a site from a natural (organic) search.\u003cbr\u003ePlus, they will regularly change the algorithms\u003cbr\u003ethat they use for these searches to be carried in\u003cbr\u003ean effort to improve the results for people using\u003cbr\u003etheir search engine. In fact, there is no\u003cbr\u003eguarantee that using this system is successful in\u003cbr\u003eeither the long or short term for any website.\u003cbr\u003eBecause of this, SEO is often compared to\u003cbr\u003etraditional forms of PR (Public Relations), while\u003cbr\u003ePPC (Pay per Click) advertising is more closely\u003cbr\u003eassociated with traditional forms of advertising.\u003cbr\u003eHowever, even if you do find you have increased\u003cbr\u003etraffic to your site because of SEO, if your site\u003cbr\u003eis unprepared for this increased traffic, it may in\u003cbr\u003efact be detrimental to your site, as visitors will\u003cbr\u003ego away feeling dissatisfied and will not return.\u003cbr\u003eBut though SEO can be considered as a marketing\u003cbr\u003etactic which is a law unto itself, it is often\u003cbr\u003econsidered to part of the bigger picture by many\u003cbr\u003eindustry experts.\u003cbr\u003eChapter 1 –\u003cbr\u003eWhy Use Search Engine\u003cbr\u003eOptimization\u003cbr\u003eSEO (Search Engine Optimization), as already\u003cbr\u003epreviously mentioned, is a sub section of search\u003cbr\u003eengine marketing.\u003cbr\u003eUnfortunately, with SEO, there are no shortcuts,\u003cbr\u003eand if you are looking for a way to get quick and\u003cbr\u003eeasy results, then this isn’t it. But instead, you\u003cbr\u003ewill need to carry out some hard work, especially\u003cbr\u003ein relation to the actual content of your site.\u003cbr\u003eAlso, you will need to have plenty of patience, as\u003cbr\u003eresults do not happen overnight. So if you are\u003cbr\u003elooking to improve the search engine position of\u003cbr\u003eyour site, you should consider this very early on\u003cbr\u003ewhen looking at using SEO.\u003cbr\u003eHowever, what are important are the following\u003cbr\u003epoints:-\u003cbr\u003eGood Content\u003cbr\u003eThis is probably the single most important point\u003cbr\u003eyou should remember when doing SEO, especially if\u003cbr\u003eyou want your site to be found on the web.\u003cbr\u003eAlthough your site may be technically perfect so\u003cbr\u003ethat the search engine robots find it, you will\u003cbr\u003efind that it will not help if the actual content of\u003cbr\u003eyour site is not good.\u003cbr\u003eFor the content of your site to be good, it should\u003cbr\u003ebe factually, as well as grammatically correct.\u003cbr\u003eBut this is not really necessary for every site\u003cbr\u003ethat is on the web today. However, what is\u003cbr\u003eimportant is that whatever your site is about, the\u003cbr\u003econtent actually needs to be unique and specific so\u003cbr\u003ethat it will appeal to people...","brand":"99 \u0026cent; store, save to buy more","offers":[{"title":"Default Title","offer_id":47146163634416,"sku":"2940014828529","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940014828529_p0.jpg?v=1763616049","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940014828529","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}