{"product_id":"2940014856683","title":"The Pay Per Click Marketing Guide","description":"PPC stands for Pay-Per-Click - a popular advertising technique on the Internet. Found\u003cbr\u003eon websites, advertising networks, and especially on search engines, PPC advertising\u003cbr\u003einvolves sponsored links that are typically in the form of text ads. These are usually\u003cbr\u003eplaced close to search results, where an advertiser pays a particular amount to visitors\u003cbr\u003ewho click on these links or banners and land on the advertiser's web page.\u003cbr\u003eIn essence, PPC advertising is all about bidding for the top or leading position on search\u003cbr\u003eengine results and listings. Advertisers do this by buying or bidding on keyword phrases\u003cbr\u003ethat are relevant to their products or services - the higher the bid, the higher the spot on\u003cbr\u003ethe search results, the more people will find the ad (and click on it) to go to their\u003cbr\u003ewebsites (this is why some people call it \"keyword auctioning\"). Advertisers would then\u003cbr\u003epay the bidding price every time a visitor clicks through the website.\u003cbr\u003ePPC advertising is also known under the following names\/variations:\u003cbr\u003e· Pay per placement\u003cbr\u003e· Pay per performance\u003cbr\u003e· Pay per ranking\u003cbr\u003e· Pay per position\u003cbr\u003e· Cost per click (CPC)\u003cbr\u003ePPC advertising is usually done with the following standard procedures:\u003cbr\u003e1. Setting up an account and\/or depositing funds.\u003cbr\u003e2. Creating a keyword list.\u003cbr\u003eThe PPC Marketing Guide - 5 -\u003cbr\u003eThe PPC Marketing Guide\u003cbr\u003e3. Choosing (and setting up) an account with a PPC search engine.\u003cbr\u003e4. Bidding on the ad placement, including the search result words or phrases.\u003cbr\u003e5. Writing out ad copy.\u003cbr\u003e6. Setting up the 'landing pages' for your ads.\u003cbr\u003e7. Placing the advertisement in the search engine.\u003cbr\u003eThere are many benefits to Pay Per Click advertising, making it an effective way of\u003cbr\u003epromoting a business online. Some of them are listed below:\u003cbr\u003e· Get launched immediately. PPC advertisements are implemented very quickly -\u003cbr\u003ethey can go 'online' within an hour after winning the bid and paying for it.\u003cbr\u003e· Obtain specific, pre-qualified, and quality traffic. PPC provides you with quality,\u003cbr\u003ewell-targeted traffic. Visitors are narrowed down into 'qualified' people who are\u003cbr\u003eactually looking for specific products and\/or services that you offer - those who\u003cbr\u003eare more likely to become a 'lead' (a convert) and complete a transaction (either\u003cbr\u003eby buying your product or subscribing to the service that you are offering.\u003cbr\u003e· Widen your reach. PPC advertising provides additional traffic to your site, aside\u003cbr\u003efrom the natural or \"organic\" search engines.\u003cbr\u003e· Track your investment. PPC advertising makes use of a tracking system that will\u003cbr\u003edetermine exactly who comes to the website and what they do once they arrive -\u003cbr\u003ethe length of their stay on the site and the number of pages (including the actual\u003cbr\u003epages) that they view. These are valuable tools in determining statistics such as\u003cbr\u003ereturn on investment (ROI), acquisition cost-per-visitor, and conversion rates (the\u003cbr\u003epercentage of visitors who are converted into customers or leads).\u003cbr\u003eBelow are some important things to consider when planning on a pay per click\u003cbr\u003ecampaign:\u003cbr\u003e1. Know your product.\u003cbr\u003eTake an inventory of the product and\/or services that you have to offer (before\u003cbr\u003eanything else).\u003cbr\u003e2. Stay within the budget.\u003cbr\u003eDetermine your daily or monthly budget; and stay with it. This means keeping\u003cbr\u003eyour budget in mind, avoiding bidding wars if possible.\u003cbr\u003eThe PPC Marketing Guide - 6 -\u003cbr\u003eThe PPC Marketing Guide\u003cbr\u003e3. Bid just right.\u003cbr\u003eKnow how to bid right - a bid that is too high can exhaust all of your money, while\u003cbr\u003ea bid that is too low can make you lose that spot.\u003cbr\u003e4. Watch the bottom line.\u003cbr\u003eMeasure your profit margin against your spending or expenses. Know when to\u003cbr\u003estop and terminate your PPC program - if you spend more on advertising but\u003cbr\u003ehave little or no sales at all.\u003cbr\u003e5. Find the right keywords.\u003cbr\u003eDecide which keyword phrases to opt and bid for. Do some keyword research,\u003cbr\u003eeither by actually looking at existing search terms or with the use of online\u003cbr\u003ekeyword suggestion tools, to know which terms are mostly used when searching\u003cbr\u003efor items that are related to your business. Focus on specific keywords, not on\u003cbr\u003egeneral ones.\u003cbr\u003e6. Write effective ads.\u003cbr\u003eA good PPC ad is that which can persuade and move a searcher. There are\u003cbr\u003eseveral approaches to this:\u003cbr\u003e Discount offers\u003cbr\u003e Testimonials\u003cbr\u003e Celebrity\/famous endorsers\u003cbr\u003e Money-back guarantees\u003cbr\u003e Free trials or sample offers\u003cbr\u003e Freebies\u003cbr\u003e Reverse psychology\u003cbr\u003e Major benefits (\"Lose weight\")\u003cbr\u003e Direct instructions (\"Click here\")\u003cbr\u003e7. Maintain a professional-looking site.\u003cbr\u003eYour web content should be regularly updated and checked for spelling and\u003cbr\u003egrammatical errors. There should be no broken links or images.","brand":"0penny.com","offers":[{"title":"Default Title","offer_id":47146095739120,"sku":"2940014856683","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940014856683_p0.jpg?v=1763616168","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940014856683","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}