{"product_id":"2940014911320","title":"Starter Guide To Setting Up A Website","description":"A starter guide answering three fundamental questions that aspiring website owners have:\u003cbr\u003e\u003cbr\u003eHow to choose a good domain name for marketing and branding purposes, How to select a good webhost and How to plan and build their site.\u003cbr\u003e\u003cbr\u003eThe guide is compiled based on recommendations made by some of the top internet marketers as well as from my own experience.\u003cbr\u003e\u003cbr\u003ePart 1: How to choose a good Domain Name for Branding and Marketing\u003cbr\u003eFirst, consider if the domain name registrar is an ICANN accredited registrar or a\u003cbr\u003ereseller of domain names. Usually, an ICANN accredited registrar is able to offer\u003cbr\u003edomain names at cheaper prices.\u003cbr\u003eI register all my domain names with http:\/\/www.godaddy.com . The registration\u003cbr\u003eservices here are one of the cheapest that you can ever find. You then type in the\u003cbr\u003edomain name that you are considering and see if the name is still available.\u003cbr\u003eA good domain name is one when you also consider branding and marketing factors.\u003cbr\u003eHere are 8 hot tips when it comes to a good domain name strategy:\u003cbr\u003e1. Easy to remember. It will be even better if you can choose a domain name that is\u003cbr\u003ecatchy. A domain name that is easy to remember adds value to your marketing.\u003cbr\u003e2. Make it Relevant. To go about this, brainstorm on the keywords for the business\u003cbr\u003ethat you wish to be in. You can use http:\/\/www.wordtracker.com and sign up for a\u003cbr\u003etrial account to get a list of related keywords. Or go to http:\/\/inventory.overture.com\u003cbr\u003efor keyword suggestions.\u003cbr\u003e3. Consider Word Combinations. If you find that most of the short domain names\u003cbr\u003ehave already been taken, you can always register word combinations. Godaddy.com\u003cbr\u003eprovides you with some word combination suggestions as well.\u003cbr\u003e4. Do not use hyphens for primary sites, the ones that are dedicated to sell. The\u003cbr\u003erationale is this: the first natural instinct of anyone trying to remember your website\u003cbr\u003eaddress is to type in a name without hyphens.\u003cbr\u003eA lot of people register hyphenated domain names for Search Engine Optimisation\u003cbr\u003ereasons. They do so by having the keywords in the hyphenated domain names.\u003cbr\u003eThe best strategy is to get both the hyphenated and the non-hyphenated one.\u003cbr\u003eIf you use a name that’s hyphenated and you don’t own the non-hyphenated one, you\u003cbr\u003eare going to send traffic to whoever who has the non-hyphenated version.\u003cbr\u003e5. Register domain names for offline marketing purposes. If you do any offline\u003cbr\u003eadvertising, you must use a separate domain for each affiliate product or business that\u003cbr\u003eyou are promoting.\u003cbr\u003eWhen you become an affiliate of an online merchant, you get a commission for\u003cbr\u003ereferring sales and\/or leads. As an affiliate, you get a link coded with your ID to\u003cbr\u003epromote.) Your affiliate link can look something like this\u003cbr\u003ehttp:\/\/www.proanalyzer.com\/cgi-bin\/affiliates\/clickthru.cgi\/limevelyn\u003cbr\u003eThe link does not look too professional. If you promote this offline, don’t expect\u003cbr\u003epeople to type in the entire link.\u003cbr\u003eStarter Guide to setting up a Website --- Three Fundamental Questions Answered!\u003cbr\u003e© Evelyn Lim Page 4 of 10\u003cbr\u003eYou can consider registering a new domain and then do a domain forward to the\u003cbr\u003eaffiliate site. Forwarding a domain name enables you to direct incoming traffic from\u003cbr\u003eyour parked domain to an already existing website. Thus, when someone attempts to\u003cbr\u003eaccess your domain, he or she is automatically redirected. A parked domain is a\u003cbr\u003edomain name with domain name servers (DNS) set to parked.\u003cbr\u003eExample: Domain forward and Masking to an Affiliate Site\u003cbr\u003eSuppose you register a new domain name (seconddomainname.com ) for your\u003cbr\u003eaffiliate website at http:\/\/www.affiliatewebsite.com\/cgi-bin\/youraffiliateid.\u003cbr\u003eAccess your godaddy.com account and click “Manage domain forwarding”.\u003cbr\u003eSelect the domain name that you wish to forward (seconddomainname.com) and\u003cbr\u003etype in the destination address (http:\/\/www.affiliatewebsite.com\/cgibin\/\u003cbr\u003eyouraffiliateid).\u003cbr\u003eNext, you want to consider forwarding with masking. Check on the masking\u003cbr\u003eoption when you are shown the box for domain forwarding. Forwarding with\u003cbr\u003emasking prevents visitors from knowing that they have been redirected by\u003cbr\u003esecuring that your domain name remains in the visitor's browser's address bar\u003cbr\u003ewhen he\/she is being redirected, thus concealing the actual destination address.\u003cbr\u003eThe forwarding with masking option further enables you to add a title, plus\u003cbr\u003edescription and keywords meta tag data to the masked site. Title and meta tag\u003cbr\u003einformation is important to a Web site’s search engine ranking, but does not\u003cbr\u003einfluence how a Web site is being displayed.\u003cbr\u003eExample: Domain forward to a Webpage that you host\u003cbr\u003eNote that the above method of forwarding your domain name directly to an\u003cbr\u003eaffiliate website that you are promoting may not allow you to capture your ...","brand":"7th floor 2012","offers":[{"title":"Default Title","offer_id":47160977293552,"sku":"2940014911320","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940014911320_p0.jpg?v=1763617014","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940014911320","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}