{"product_id":"2940014960779","title":"Traffic 2.0 Tactics","description":"The phrase Web 2.0 was originally coined three or so years ago and, unless you\u003cbr\u003ehave been living on a far off planet or in a cave, no doubt you will have heard it.\u003cbr\u003ePerhaps you might have wondered what it is all about, or indeed, whether Web 2.0\u003cbr\u003eactually exists at all?\u003cbr\u003eIt may seem a little strange to be asking whether something that people have been\u003cbr\u003etalking about for three years exists or not, but the reason is that there is no easy-topin-\u003cbr\u003edown definition of what Web 2.0 actually is.\u003cbr\u003eIndeed, a measure of just how difficult it is to define Web 2.0 is that it is far easier\u003cbr\u003eto tie down what it is not!\u003cbr\u003eFor example, it is not a particular type of website, although some sites (especially\u003cbr\u003einternet marketing product sales pages produced over the last six months or so) are\u003cbr\u003ebecoming recognizable as Web 2.0 ‘style’ sites.\u003cbr\u003eMore and more of these sites are moving away from strong, garish colors in sales\u003cbr\u003epage backgrounds and reverting to plain white or grey backgrounds.\u003cbr\u003eWhilst these are not Web 2.0 sites – there is no such ting – nevertheless, simplicity\u003cbr\u003eand plainness in site design is making a big comeback!\u003cbr\u003eThe fact is that, if there is only one factor that can be said to represent Web 2.0, it\u003cbr\u003ecan be summed up as interactivity.","brand":"Alan Smith","offers":[{"title":"Default Title","offer_id":47152927178992,"sku":"2940014960779","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940014960779_p0.jpg?v=1763617882","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940014960779","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}