{"product_id":"2940015136517","title":"Guerilla Marketing","description":"Selling Internet Marketing Services To Local Businesses can be a very lucrative business. By localizing your Internet Marketing Efforts, you can:\u003cbr\u003e\u003cbr\u003e• Create a steady income\u003cbr\u003e• Create a passive stream of income\u003cbr\u003e• Find new affiliate products to sell\u003cbr\u003e• Find cheaper adwords campaigns for your affiliate marketing business\u003cbr\u003e• Become an expert on Internet Marketing In Your Hometown\u003cbr\u003eThere has been a lot of talk as of late regarding taking online marketing skills to the\u003cbr\u003eoffline world. I have been preaching the value of this for over a year and I thought that\u003cbr\u003eeither no one agreed with me, or no one was listening to me. I still think no one was\u003cbr\u003elistening, but apparently, they agree with me and that’s enough for me. At least I feel\u003cbr\u003esomewhat vindicated now. To get back to the point, however, Internet Marketing has\u003cbr\u003ebeen a highly profitable industry, but seems to still be in ‘infancy’ compared to other\u003cbr\u003eindustries of the world. Most Internet Marketers have concentrated their efforts in the\u003cbr\u003ebusiness strictly to the online world, but now it’s becoming more and more evident that\u003cbr\u003ethe offline world has a demand for Internet Marketing Services.\u003cbr\u003eCase in point, I am often asked, “can you show me how to make money on the Internet?”\u003cbr\u003eby curious friends and relatives. The problem with the question, is that there are too\u003cbr\u003emany answers. However, I recently heard my daycare worker say that she was unhappy\u003cbr\u003ewith her web site. She didn’t like the way it looked, but more to the point, it wasn’t\u003cbr\u003ebringing her any business. Since she was the person I trusted my child with all day long,\u003cbr\u003eI had a poke around her site to see what I could offer in terms of advice.\u003cbr\u003eThe first thing I noticed was that her number one selling point was not being ‘shouted\u003cbr\u003efrom the rooftop’ so to speak. You see, her biggest selling point is that she gives away\u003cbr\u003ethe first week for free just for trying the daycare out. I said “That should be in BIG\u003cbr\u003eBOLD BRIGHT RED LETTERS at the VERY TOP of the page. It should be the FIRST\u003cbr\u003ething they see. The second thing missing from her site is a strong call-to-action message.\u003cbr\u003eNow, this being a daycare, most people looking for one, are going to make a decision on\u003cbr\u003eone fairly quickly, so there would be no need for an opt-in list, however, being a marketer\u003cbr\u003eand believer in ‘multiple streams of income,” I’m thinking along the lines of affiliate\u003cbr\u003emarketing kids products and such for her as additional revenue, so I suggest an\u003cbr\u003eautoresponder message to opt-in in exchange for a Free List of “Arts and Crafts Projects\u003cbr\u003eYou Can Do With Your Children.”\u003cbr\u003eI also suggested that we put some video of the center at work on her site. We posted the\u003cbr\u003evideo on Youtube as well. We made her a myspace page and a squidoo lens, and we\u003cbr\u003egave her a Wordpress blog. We embedded the videos everywhere we could. We wrote\u003cbr\u003earticles on childcare and choosing the right daycare and we ran a small, long-tail\u003cbr\u003ekeyword, localized adwords campaign all to drive traffice to her site. Needless to say,\u003cbr\u003eshe was impressed. Her daycare enrollment picked up and she has a few commissions\u003cbr\u003ecome in here and there when someone purchases an affiliate product through a squidoo\u003cbr\u003elens or when she promotes a product for kids to the list we helped her build.\u003cbr\u003eNot only did I get a client out of it, I got a lot of referral work as well. She has even\u003cbr\u003easked me to speak at a single mom’s support group she’s hosting right at the daycare\u003cbr\u003ecenter, to try to help single mom’s learn ways to make money on the Internet. Selling\u003cbr\u003eInternet Marketing Services to the offline world can be extremely lucrative and fun. It\u003cbr\u003ealso helps Internet Marketers to get out of the house and into the world.\u003cbr\u003eFive Guerilla Marketing Tactics For Selling Internet Marketing Services To Local\u003cbr\u003eBusiness\u003cbr\u003eWith all the buzz surrounding offline Internet Marketing Efforts, “Guerilla Marketing\u003cbr\u003eTactics For Selling Internet Market Services to Local Businesses” is probably good\u003cbr\u003eknowledge to have. Guerilla marketing techniques are a constant in a number of\u003cbr\u003eindustries and they are based on low-cost, but effective ways of delivering a sales\u003cbr\u003emessage to a large group of people. Often times, they are small messages that must lead\u003cbr\u003ea prospect to a place where a larger message can be delivered, again with low cost. This\u003cbr\u003eis called two-step marketing, but that’s another story. For the purposes of this article,\u003cbr\u003ewe’re going to look at a few guerilla marketing tactics that have proven to be extremely\u003cbr\u003esuccessful marketing models for other businesses and industries. These tactics include\u003cbr\u003ethings like classified ads, flyers, business cards, road signs, direct mail...","brand":"99 \u0026cent; eStore, save a lot more","offers":[{"title":"Default Title","offer_id":47183937306864,"sku":"2940015136517","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940015136517_p0.jpg?v=1763619294","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940015136517","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}