{"product_id":"2940015137767","title":"Viral Marketing Unleashed","description":"The manual highlights proven viral marketing concepts on how you can get people to do all the marketing for you while you take all the profits.\u003cbr\u003e\u003cbr\u003e* Why and How Viral Marketing Works\u003cbr\u003e\u003cbr\u003e* Your Ebook is Your Viral Marketing\u003cbr\u003e\u003cbr\u003e* Viral Marketing Using Forums\u003cbr\u003e\u003cbr\u003e* Using Videos in Viral Marketing\u003cbr\u003e\u003cbr\u003e* Using Chat Rooms\u003cbr\u003e\u003cbr\u003eWhy And How Viral Marketing Works\u003cbr\u003eYou may wonder what a virus has to do with marketing?\u003cbr\u003eWell, viral marketing describes any strategy that encourages individuals to pass on a\u003cbr\u003emarketing message to others, creating the potential for exponential growth in the\u003cbr\u003emessage's exposure and influence.\u003cbr\u003eLike viruses, such strategies take advantage of rapid multiplication to explode the\u003cbr\u003emessage to thousands and then to millions.\u003cbr\u003eViral Marketing sounds like something bad but it is actually something very good.\u003cbr\u003eIt is a powerful way to generate lots of traffic to your website or sales page.\u003cbr\u003eThink about how a virus spreads from on person to another. One person gets sick and\u003cbr\u003ejust by sneezing they can give the virus to many more people…\u003cbr\u003e... those people get sick and share their germs with everyone they know and the next\u003cbr\u003ething anybody knows is that there is an epidemic.\u003cbr\u003eThat is the very concept of viral marketing. The idea is to get everyone to spread your\u003cbr\u003emarketing message around because they want to.\u003cbr\u003ePublic health nurses offer sage advice at flu season: stay away from people who cough,\u003cbr\u003ewash your hands often, and don't touch your eyes, nose, or mouth. Viruses only spread\u003cbr\u003ewhen they're easy to transmit.\u003cbr\u003eViral e-mail marketing works great on the Internet because instant communication has\u003cbr\u003ebecome so easy and inexpensive.\u003cbr\u003eDigital format make copying simple. From a marketing standpoint, you must simplify\u003cbr\u003eyour marketing message so it can be transmitted easily and without degradation.\u003cbr\u003eShort is better.\u003cbr\u003eRemember the K.I.S.S. standard….Keep it Simple Stupid.\u003cbr\u003eThe shorter and easier to remember is always better than long and complicated.\u003cbr\u003eClever viral marketing plans take advantage of common human motivations. The desire\u003cbr\u003eto be cool and greed drives people. So does the hunger to be popular, loved, and\u003cbr\u003eunderstood.\u003cbr\u003eViral Marketing Unleashed\u003cbr\u003ePage7 Of 30\u003cbr\u003eThe resulting urge to communicate produces millions of websites and billions of e-mail\u003cbr\u003emessages. Most people are social. Nerdy, basement-dwelling computer science grad\u003cbr\u003estudents are the exception.\u003cbr\u003eSocial scientists tell us that each person has a network of 8 to 12 people in their close\u003cbr\u003enetwork of friends, family, and associates. People on the Internet develop networks of\u003cbr\u003erelationships, too.\u003cbr\u003eThey collect e-mail addresses and favorite website URLs. Affiliate programs exploit such\u003cbr\u003enetworks, as do permission e-mail lists. Learn to place your message into existing\u003cbr\u003ecommunications between people, and you rapidly multiply its dispersion.\u003cbr\u003eIf you can design a marketing strategy that builds on common motivations and\u003cbr\u003ebehaviors for its transmission, you have a winner.\u003cbr\u003eWhat Works \u0026amp; What Doesn't\u003cbr\u003eStop with the enforced e-mail forwards already!\u003cbr\u003eTrying to force or bribe people to forward your info to a friends or family in order to be\u003cbr\u003erewarded or win looks skanky in today's ultra-permission-based world. Especially when\u003cbr\u003eyou tell visitors nothing about their friend's or family’s privacy in the space directly next\u003cbr\u003eto the e-mail form.\u003cbr\u003eA true viral campaign gets forwarded because consumers are compelled to do so by the\u003cbr\u003eglory of the content, not because you bribed them with points or something else.\u003cbr\u003eWhat absolutely will not work:\u003cbr\u003eSuggesting that e-mail recipients forward your message to their friends and family will\u003cbr\u003enot work. Adding a line at the bottom of your e-mail that reads “Please feel free to\u003cbr\u003eforward this message to a friend” is more likely to get it deleted than forwarded.\u003cbr\u003eWhat absolutely will work:\u003cbr\u003eOffering something worthy of sharing like a valuable discount, vital information or\u003cbr\u003eoffering an incentive for sharing like additional entries into a sweepstakes or an added\u003cbr\u003ediscount or premium service will work.\u003cbr\u003eRelevant or timely information, research, or studies that are included in your e-mail\u003cbr\u003emight encourage the recipients to share with their family and friends.\u003cbr\u003eInteractive content like a quiz or test, especially if it’s fun, will inspire forwarding.\u003cbr\u003eViral Marketing Unleashed\u003cbr\u003ePage8 Of 30\u003cbr\u003eJokes and cartoons are almost always forwarded to everybody the recipient knows.\u003cbr\u003eWhy?\u003cbr\u003eBecause they are entertaining and entertainment is meant to be shared. A really cool multimedia experience is always going to achieve a lot of pass-along.\u003cbr\u003eRich media is new and the novelty and tech factors alone are often enough to make the e-mail recipient eager to share it.","brand":"Laiftllc.com","offers":[{"title":"Default Title","offer_id":47160955601136,"sku":"2940015137767","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940015137767_p0.jpg?v=1763619312","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940015137767","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}