{"product_id":"2940015206753","title":"Psychology Of Advertising","description":"The ro1e of advertising in modern society needs no comment; the applica­tions of psychological principles to advertising often mark the differ­ence between success and failure. More and more, these principles are becoming recognized, and the psychologist is being consulted on advertising problems, as the developments in consumer anal­ysis and market research show.\u003cbr\u003e\u003cbr\u003eThe book is intended, in the first instance, as a text for courses in the psychology of advertising. Students taking such a course usually have received some preliminary instruction in general psychology. Such a background naturally will facilitate study of the book. The work, however, should not for that reason be unintel­ligible to the advertising executive, the copy-writer, or the business man who prepares his own advertisements. With such readers in mind, many technical points which might otherwise be taken for granted are elaborated in some detail.","brand":"Jay Goldston","offers":[{"title":"Default Title","offer_id":47080576778480,"sku":"2940015206753","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940015206753_p0.jpg?v=1763619766","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940015206753","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}