{"product_id":"2940015251845","title":"11 Powerful Headline Writing Formulas","description":"While there are literally hundreds of \"headline formulas,\" these 11 have been proven effective and will help get your creative juices flowing.\u003cbr\u003eI suggest you write as many headlines as possible, as it is the most critical aspect of your sales letter. \u003cbr\u003eHow critical? \u003cbr\u003eWell, copywriter and author, David Garfinkel says that 75% of the purchasing decision is made at the headline alone.\u003cbr\u003eIt's that critical!","brand":"Dollar Ebook Store","offers":[{"title":"Default Title","offer_id":47147883102448,"sku":"2940015251845","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940015251845_p0.jpg?v=1763620352","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940015251845","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}