{"product_id":"2940015346138","title":"HOW TO CREATE NEW IDEAS","description":"Look around you.   What do you see?   Metal, wood, plastics, paper, paint?\u003cbr\u003eLook around again—from a different vantage point. What do you see this time? Machines, buildings, tools, books, pictures?\u003cbr\u003e\u003cbr\u003eOnce more—look again—from still another point. Now what do you see? Ideas? Ideas that transformed old, familiar things into new things—new things of utility, safety, beauty? Ideas that produced greater efficiency, pleasure, security, comfort, spiritu­ality, leisure, health?\u003cbr\u003e\u003cbr\u003eThe day that you have fixed the regular habit of looking at things in this third fashion will be the day that you have really begun to be a highly creative person.\u003cbr\u003e\u003cbr\u003eIn truth, this Third Look is very nearly a definition of CT. If you would like a more formal definition, here is the one that I prefer:\u003cbr\u003eCreative Thinking is the development of new ideas which will satisfy some expressed or implied need of mankind.\u003cbr\u003e\u003cbr\u003eThat's what this is all about.","brand":"Great Ideas","offers":[{"title":"Default Title","offer_id":47070976803056,"sku":"2940015346138","price":4.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940015346138_p0.jpg?v=1763620457","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940015346138","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}