{"product_id":"2940015492057","title":"The Power of Creative Selling","description":"Creative selling is both a science and an art. The science\u003cbr\u003eteaches you what to do, and the art teaches you how to do\u003cbr\u003eit. Creative selling is the ability and art of increasing the\u003cbr\u003esatisfaction of the prospect by convincing him that the thing\u003cbr\u003eyou want him to buy will best fulfill his needs and desires.\u003cbr\u003eIn fact, it is creating a want that did not exist before.\u003cbr\u003eCreative selling is an individual accomplishment. It em-\u003cbr\u003ebraces you and the power within you to think and to create.","brand":"Selling Power","offers":[{"title":"Default Title","offer_id":47084347425008,"sku":"2940015492057","price":4.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940015492057_p0.jpg?v=1763620391","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940015492057","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}