{"product_id":"2940015604924","title":"The Crash Course in Modern Sales Prospecting","description":"Let’s rid the world of cold-calling together, shall we?\u003cbr\u003e\u003cbr\u003eI created this course because I became aware of a problem that is running rampant\u003cbr\u003eamong business owners and professional salespeople. I call it the Small Business\u003cbr\u003eOwner’s Dilemma. If it affects you, so will my description of this scenario.\u003cbr\u003e\u003cbr\u003eSally is a nice person. She opens a business because she loves what she does and she is good at it. She knows her business requires new customers but she HATES selling. More specifically, she hates prospecting for new customers.\u003cbr\u003e\u003cbr\u003eDeep down Sally feels that calling people she doesn’t know and imposing on them by\u003cbr\u003easking for business is wrong. She also isn’t very comfortable with attending business networking functions with the sole purpose of finding business leads.\u003cbr\u003e\u003cbr\u003eTo be honest, Sally isn’t too fond of all the rejection that goes with cold-calling either. So Sally doesn’t sell, she doesn’t get new customers and soon, she doesn’t have a business.\u003cbr\u003e\u003cbr\u003eIsn’t this absurd? Sally could be the best in the world at what she does but because she refuses to do something she hates she can’t do what she loves. Sally didn’t start her business so she could become a salesperson. She started it because she loves her work.\u003cbr\u003e\u003cbr\u003eThe ironic thing is that Sally honestly feels she should be cold-calling. I mean, if Sally really cared about her business she would do everything in her power to make it work, wouldn’t she?\u003cbr\u003e\u003cbr\u003eBeside the fact that cold-calling and business networking are really not effective, this conflict of interest is the real cause of Sally’s problem. When she doesn’t make the Getting Some Ideas? \u003cbr\u003e\u003cbr\u003eThe Definitive Guide to Modern Sales Prospecting is Even Better.\u003cbr\u003ecalls she beats herself for not ‘caring’ enough about her business. However, when she does make them she feels horrible for imposing on others and putting her ego at risk.","brand":"M\u0026M Pubs","offers":[{"title":"Default Title","offer_id":47146404643056,"sku":"2940015604924","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940015604924_p0.jpg?v=1763622481","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940015604924","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}