{"product_id":"2940015609035","title":"Facebook Fanatic: Get More Traffic With Facebook","description":"Termed as the fastest growing social network many are now beginning to acknowledge the Facebook as a viable marketing tool. As Facebook emerges as an integral part of many people’s daily life, the possibilities are endless when using it as an avenue to build customer or business relationships.\u003cbr\u003eFacebook Fanatic\u003cbr\u003eGet More Traffic With Facebook\u003cbr\u003e- 5 -\u003cbr\u003eChapter 1:Chapter 1:\u003cbr\u003eFacebook Intro\u003cbr\u003eSynopsisynopsisynopsis\u003cbr\u003eWhen there is constant discussions going on about a particular product of brand, this form of “free” and unsolicited advertising can be advantageous, more so if the comments are of a positive nature.\u003cbr\u003e- 6 -\u003cbr\u003eThe Basics\u003cbr\u003eFor those who already have established brands or products this kind of information exchange can be invaluable. This would mean that the company or individual is able to address any real concerns about the product or service being avidly discussed and make the necessary changes for the better if need be.\u003cbr\u003eSetting up a Facebook marketing page can be relatively easy. Not needing much in terms of time a page can be up and running within a few hours. There is however a few interactive applications that need to be installed in order for the page to take on the form it should.\u003cbr\u003eSometime and consideration should be given to the customizing aspect of the whole exercise. This is to ensure the page and information displayed is attractive enough to have the pull it needs to garner interest. When addressing the customizing process, items like highlighting new tabs that offer specific products on sale which can then be channeled to the individual’s company website.\u003cbr\u003eBecause Facebook in a viral social network, almost anything can be featured on it and thus attract immediate attention. This then is a great way to facilitate features such as product marketing. Launching a Facebook page is one way of reaching out to customer bases, prompting their interest, especially if the mentioned item has a promotion of sorts within a specific space of time.\u003cbr\u003e- 7 -\u003cbr\u003eChapter 2:Chapter 2:Chapter 2:\u003cbr\u003eWhy Everybody Needs Facebook\u003cbr\u003eSynopsisSynopsis\u003cbr\u003eBeing one of the most popular and powerful form of marketing forces in current times the Facebook is a formidable tool for social media marketing.\u003cbr\u003e- 8 -\u003cbr\u003eWhy You Need It\u003cbr\u003eOne of the very obvious advantages is that the style or material being marketed has very little or no control in terms of content. Currently there are no appointed institutions that provide guidelines on the dos and don’ts of Facebook online or offline business presence.\u003cbr\u003eThe diverse advertising possibilities with Facebook are endless and worth exploring for any venture into the online and offline business forays.\u003cbr\u003eUsing Facebook allows the individual to avoid conforming to a set of pre designed rules that would otherwise have to be followed in any other advertising arena.\u003cbr\u003eHere the advertising platform can be used to target the ads for the business in a variety of ways which makes it a more powerful style when compared to other more conventional methods.\u003cbr\u003eCreating the desired content based on the business featured and then tabulating it according to various customized tabs would make the experience of scanning the page much more enjoyable and interesting for all who visit the site.\u003cbr\u003e- 9 -\u003cbr\u003eThese tabs can be featured according to the relevance and categories of the materials in the content, thus engaging the visitor to stay and further view all the information available.\u003cbr\u003eConstant redesigning can be done to make the marketing tool more enticing to the visitors. Promotions can also be drawn up to encourage the visitors to spread the word on the individual site and this will the expose the business further to a wider spread of potential customers.\u003cbr\u003eSocial media marketing should be used as often as possible to feature any and all business forays, as this is one of the best ways of gauging the current sentiments for the business or products featured.\u003cbr\u003e- 10 -\u003cbr\u003eChapter 3:\u003cbr\u003eFacebook vs Goggle Ads\u003cbr\u003eSynopsisynopsisynopsis\u003cbr\u003eOne is known as the world’s most popular social site while the other is known as the search giant. Both of these are in their own right formidable giants with far reaching implications, but both with very different platforms and styles, though with the intentions that are fairly similar if not exact.\u003cbr\u003e- 11 -\u003cbr\u003eThe Difference\u003cbr\u003eSome many consider Google Ads to be in a very precarious position at the moment as it fights to retain the lion’s share of focused attention and effectiveness.\u003cbr\u003eSocial network sites seem to offer better targeting with the likelihood of being more focused on its individual wants and needs being specifically addressed on an open platform. Google Ads however depends on the keywords and demographically specific pay per slick advertising.","brand":"0penny.com","offers":[{"title":"Default Title","offer_id":47069574824176,"sku":"2940015609035","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940015609035_p0.jpg?v=1763622451","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940015609035","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}