{"product_id":"2940015721669","title":"What Becky Didn't Want (Or a Short Account of the Brief Life of Christian Hit Radio)","description":"Why can the average music fan scan the radio dial and identify the “Christian station” based on the sound alone, without hearing a single lyric?\u003cbr\u003e\u003cbr\u003eWhy have hip hop and rock, genres that have thrived for decades in mainstream culture, been excluded from Christian radio playlists? \u003cbr\u003e\u003cbr\u003eWhy is Christian hit music, a format designed to reach “outsiders” with the message of Christ, transforming into an entertainment medium targeted at white, suburban soccer moms?\u003cbr\u003e\u003cbr\u003eFor the first time, a former Contemporary Christian Music insider breaks the silence on the underlying factors that drive Christian music. \u003cbr\u003e\u003cbr\u003eWhat Becky Didn’t Want unlocks discussions about the narrow-mindedness of contemporary Christian radio and its exclusion of musical and racial diversity\u003cbr\u003e \u003cbr\u003eThe book, the second by Chicago-based radio and TV personality Seth Tower Hurd, explores the fleeting openness of contemporary Christian hit radio and its eventual blending into a one-size-fits-all listening genre.\u003cbr\u003e \u003cbr\u003eHurd uses a decade of experience as a radio host to unveil disparity in the Christian hit music industry as a whole, and opens conversations about ways sample-audience mandates exclude certain artists and sidestep storytelling that reach the lost and lonely.","brand":"Seth Tower Hurd Writing","offers":[{"title":"Default Title","offer_id":47146360111344,"sku":"2940015721669","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940015721669_p0.jpg?v=1763623838","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940015721669","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}