{"product_id":"2940015824827","title":"Make Money from Home eBook - 10 Ways to Write More Effective Ads - The selling is accomplished by persuasion with the written key word...","description":"What is advertising?\u003cbr\u003e\u003cbr\u003eIs it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?\u003cbr\u003eIt’s none of the above.\u003cbr\u003e\u003cbr\u003eAdvertising is salesmanship multiplied. \u003cbr\u003e\u003cbr\u003eNothing more. \u003cbr\u003e\u003cbr\u003eAnd advertising copy, or copywriting, is salesmanship in print. \u003cbr\u003e\u003cbr\u003eThe purpose of a copywriter’s job is to sell. \u003cbr\u003e\u003cbr\u003ePeriod. \u003cbr\u003e\u003cbr\u003eThe selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio.\u003cbr\u003e\u003cbr\u003eAs Claude Hopkins wrote in his timeless classic, Scientific Advertising:\u003cbr\u003e\u003cbr\u003e“To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes. Thus every advertising question should be answered by the salesman's standards.\u003cbr\u003e\u003cbr\u003e“Let us emphasize that point. The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.\u003cbr\u003e\u003cbr\u003e“It is not for general effect. It is not to keep your name before the people. It is not primarily to aid your other salesmen. Treat it as a salesman. Force it to justify itself. Compare it with other salesmen. Figure its cost and result. \u003cbr\u003e\u003cbr\u003eAccept no excuses which good salesmen do not make. Then you will not go far wrong.\u003cbr\u003e“The difference is only in degree. Advertising is multiplied salesmanship. \u003cbr\u003e\u003cbr\u003eIt may appeal to thousands while the salesman talks to one. It involves a corresponding cost. Some people spend $10 per word on an average advertisement. Therefore every ad should be a super-salesman.\u003cbr\u003e\u003cbr\u003eTable of Contents:\u003cbr\u003eWhat is advertising?\u003cbr\u003eFocus on Them, Not You\u003cbr\u003eEmphasize Benefits, Not Features\u003cbr\u003ePush Their Emotional Hot Buttons\u003cbr\u003eIncorporating Proof and Believability\u003cbr\u003eThe Unique Selling Proposition (USP)\u003cbr\u003eThe Headline\u003cbr\u003eThe More You Tell, The More You Sell\u003cbr\u003eWrite To Be Scanned\u003cbr\u003eThe Structure of AIDAS\u003cbr\u003eUse Takeaway Selling to Increase the Urgency\u003cbr\u003eHere are some examples of good takeaway selling:\u003cbr\u003eConclusion","brand":"colin lian","offers":[{"title":"Default Title","offer_id":47071063736560,"sku":"2940015824827","price":1.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940015824827_p0.jpg?v=1763624813","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940015824827","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}