{"product_id":"2940015911824","title":"SUCCESSFUL SELLING IN 21 STEPS","description":"Millions of young men come of age each year. And either before or after the event of their majority they must face the inevitable decision of what they are to do for a living.\u003cbr\u003eSince only a small percentage are trained for professional life, let us look at the business world. It is to be noted first that business has the double problem of production and dis­tribution; making things and then selling them. There are two fields of endeavor for the young man entering the busi­ness world; he can invest his time and talent in production or in selling, in making things or distributing them.\u003cbr\u003eEconomic experts tell us that in the matter of making things, we Americans are about 80 per cent efficient. We are pretty good. We have developed our abilities and our facili­ties for producing goods to a high state of efficiency. In fact our progress along that line has become a source of worry to some thoughtful people, including technologists, who feel that there is a threat to our social order in the marvelous de­velopment of our productive capacity.\u003cbr\u003eTechnologists point out that this 80 per cent efficiency of the production field is contrasted with a 20 per cent effi­ciency in the field of distribution. While admittedly we Amer­icans are the world's best salesmen, there is still vast room for improvement, great opportunity for men of guts, grace and ability. By contrast with the 80 per cent efficiency of the pro­duction effort, we have in distribution an 80 per cent wilder­ness to be pioneered, explored, conquered. Most of its prob­lems are yet to be solved, most of its prizes yet to be claimed, most of its glories and honors yet to be awarded.","brand":"Sales Techniques","offers":[{"title":"Default Title","offer_id":47121292919024,"sku":"2940015911824","price":4.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940015911824_p0.jpg?v=1763626570","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940015911824","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}