{"product_id":"2940015974430","title":"Cavemen Can't Market: Attracting, Conversing, and Creating Loyal Customers with WOO Marketing","description":"Caveman marketing tactics no longer work. \u003cbr\u003e\u003cbr\u003eIt used to be that if we took out enough ads, bought enough impressions, and had a persuasive message, we could wear them down until they eventually bought.\u003cbr\u003e \u003cbr\u003eBut we are no longer in charge. They are. \u003cbr\u003e\u003cbr\u003eAnd that is why we must change our marketing concept from the Caveman Way to the WOO Way. \u003cbr\u003e\u003cbr\u003eA few marketers understand that the game has changed. Instead of hitting customers over the head with ad after ad, they go to potential customers where they are. Once there, they begin a relationship with prospects, in essence courting them. \u003cbr\u003e\u003cbr\u003eCavemen Can’t Market uses the analogy of a Suitor courting, or WOOing, an Intended to not only to become a customer, but to move that customer through stages of commitments until she is not only loyal to him, but also makes him part of her identity. In the end, she will market for the Suitor, sharing with her friends what a wonderful Suitor she has. \u003cbr\u003e\u003cbr\u003eInside this analogy there are three stages of marketing: \u003cbr\u003e• Attraction\u003cbr\u003e• Conversation\u003cbr\u003e• Relationship\u003cbr\u003e\u003cbr\u003eMarketers must understand these stages, as well as the pitfalls in each stage, to be successful in the new marketing era. \u003cbr\u003e\u003cbr\u003eThose who don’t...will be as obsolete as a Caveman.","brand":"AudioInk Publishing","offers":[{"title":"Default Title","offer_id":47101075063024,"sku":"2940015974430","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940015974430_p0.jpg?v=1763627086","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940015974430","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}