{"product_id":"2940016232287","title":"Main Street to Mean Street: Surviving the Harsh Realities of Business Life","description":"Main Street to Mean Street\u003cbr\u003e\u003cbr\u003eIf you are among the millions of entrepreneurs who struggle everyday to build a\u003cbr\u003esuccessful business you know what life is like. Or do you? Whether you’re a start-up\u003cbr\u003ebusiness, or an established operation, you know about the struggles, the vanished hopes,\u003cbr\u003eeconomic disasters, and personal problems, all brought on because you want to live the\u003cbr\u003edream of independence and wealth. Go ahead, stick with the plan and you might become\u003cbr\u003ea highly functioning, dysfunctional member of the CEO Asylum where you’ll be doing\u003cbr\u003ebusiness in a “padded office.” Welcome to the dark side of the good side of business.\u003cbr\u003e\u003cbr\u003eThis book offers unconventional protection from the Mean Streets of business life. When\u003cbr\u003eyou operate on this street, you had better know how to deal with the vultures waiting for\u003cbr\u003ethe kill or you’ll be chewed up and spit out with agonizing pain.\u003cbr\u003e\u003cbr\u003eThe author, Mikey Hartman, started his first real business in 1978 when he lost his job.\u003cbr\u003eSince that time he has been in several businesses – a few were successful, most of them\u003cbr\u003eweren’t. Through all the dashed dreams and mental warfare, he has endured the dark\u003cbr\u003eside of the Great American dream. That dream can turn into a nightmare on Mean Street.\u003cbr\u003eHard-learned lessons taught Mikey that Success can quickly turn into Suckcess.\u003cbr\u003e\u003cbr\u003eYes, this book is mostly the negatives about business but that’s where you go first\u003cbr\u003ebefore rolling on the good stuff. You get the inside on the harsh realities of business\u003cbr\u003elife and the mentality you need to survive despite yourself. There is no sugar coating\u003cbr\u003ethe subject matter as he talks more about the benefits of failure and how facing it head-\u003cbr\u003eon might prevent your downfall. If you are offended by hardcore truths, purchase a\u003cbr\u003epositive thinking book instead. While positive thinking is a good thing, the author does\u003cbr\u003ewell from the bottom of the pit, so to speak. He has endured so many negatives in life\u003cbr\u003e– professionally and personally - that he has come up with some cool suggestions for\u003cbr\u003emaintaining the positive effects of the dark side.\u003cbr\u003e\u003cbr\u003eMikey has enjoyed the pleasantries of Main Street and survived the ravaging deviants\u003cbr\u003eon Mean Street. Over the years, certain personality traits have been responsible for the\u003cbr\u003estrength to survive what this life throws. The author reluctantly let’s you in on his secret\u003cbr\u003e12 Motorvating Forces. He used these characteristics to benefit from the mental beatings\u003cbr\u003eand entrepreneurial terror secretly hiding on Main Street.\u003cbr\u003e\u003cbr\u003eThese ideas could save your business and your mind once you are driving on 1313 Mean\u003cbr\u003eStreet. The bad stuff is covered well with “failure with an attitude” thrown in just in case\u003cbr\u003eyou don’t get the premise. There are stories of struggle and survival every business owner\u003cbr\u003erelates to. Perfect for owners, CEO's and dreamers. Are you ready to take a trip over to\u003cbr\u003ethe dark side of business? You might think so, but be WARNED…Mr. Nice don’t roll on\u003cbr\u003ethis street.","brand":"Mikey Hartman","offers":[{"title":"Default Title","offer_id":47146651058416,"sku":"2940016232287","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940016232287_p0.jpg?v=1763630937","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940016232287","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}