{"product_id":"2940016244600","title":"Which is Better: One or Two - Improving the Vision of Your Practice","description":"The eye industry is being challenged.  In fact, it might be in its most challenging age yet.\u003cbr\u003e\u003cbr\u003eSalary demands are climbing, but quality staff are diminishing.\u003cbr\u003e\u003cbr\u003eGovernmental insurance demands make it more difficult to collect and make money.\u003cbr\u003e\u003cbr\u003eSpecialized skills like filing insurance, selling frames, and understanding the science of optics are becoming harder to find.\u003cbr\u003e\u003cbr\u003eMore and more Optometrists are graduating from school.  There are less and less jobs.  Oh, by the way, did I mention that many of these graduates have over $100,000 in school debt?\u003cbr\u003e\u003cbr\u003eOptometrists nearing retirement are finding it difficult to find younger OD’s who can afford to buy their practices.\u003cbr\u003e\u003cbr\u003eIt is not uncommon for a practice to have six figures in outstanding insurance.\u003cbr\u003e\u003cbr\u003eThe bottom line is that Optometrists are just plain old tired. \u003cbr\u003e\u003cbr\u003eAnd while no single book is going to address or solve are these problems, this small book is intended to encourage you to enjoy the industry once again.  \u003cbr\u003e\u003cbr\u003eTo get you there, to help you enjoy walking in your office again, we are going to take an approach with which you are incredibly familiar.  Just like you ask your patients, I’m going to ask you:\u003cbr\u003e\u003cbr\u003eWhich is better:  One or Two?\u003cbr\u003e\u003cbr\u003eWhat you’ll find in the following chapters is three specific areas that if you apply the one or two model, you’ll find an enjoyment in your practice, you’ll find enjoyment with your staff, and you’ll find enjoyment with your patients.  \u003cbr\u003e\u003cbr\u003eSo, without any more waiting, here are your questions. \u003cbr\u003e\u003cbr\u003eWhich is Better:  One or Two?\u003cbr\u003e\u003cbr\u003eWhose Glory are You Seeking?  Yours or the Practice’s?\u003cbr\u003e\u003cbr\u003eWho Has to Be Right?  You or the Best Idea?\u003cbr\u003e\u003cbr\u003eWhat are You Zealous for?  Profits or Patients?\u003cbr\u003e\u003cbr\u003eLet’s tackle these one by one, and along the way, we’ll work through both good and bad examples.  Then we’ll find give you an opportunity to work through the “one or two” yourself.\u003cbr\u003e\u003cbr\u003eEnjoy.","brand":"Practice Progress","offers":[{"title":"Default Title","offer_id":47121349771504,"sku":"2940016244600","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940016244600_p0.jpg?v=1763631473","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940016244600","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}