{"product_id":"2940016287706","title":"The Road to a 50k Mailing List - Build your subscribers the right way","description":"Master marketer and best-selling author Seth Godin says that companies that resist innovation are like brown cows—after a while, they all look the same. \u003cbr\u003e\u003cbr\u003eIf you’ve seen one brown cow, you’ve seen every brown cow there is to see. You don’t notice them even when they’re standing on the side of the highway. \u003cbr\u003e\u003cbr\u003eThey might as well be invisible. \u003cbr\u003e\u003cbr\u003eBut when a purple cow comes on the scene, it stands out at once. You can’t take a brown cow and paint it purple, Godin explains. Purple cows are purple from the inside out—or they might be blue from the inside out, as in the case of JetBlue Airlines, a company that meets Godin’s criteria for excellence. \u003cbr\u003e\u003cbr\u003eWhat is Seth Godin trying to teach us about marketing this time? \u003cbr\u003e\u003cbr\u003eIf I’ve learned anything from Godin since his 1999 Permission Marketing, it is that he doesn’t waste his readers’ valuable time. So I’ve learned to listen to what he has to say. What does he have to say in Purple Cow? It all comes down to two words: Be remarkable. \u003cbr\u003e\u003cbr\u003eI hope you’re listening, too. “You’re either a Purple Cow or you’re not,” says Godin. “You’re either remarkable or invisible. Make your choice.” I think you have made the right choice; otherwise, you wouldn’t be taking the time to read this. You’ve taken the first step toward becoming remarkable. \u003cbr\u003e\u003cbr\u003eThis report will show you how to separate yourself from the millions of invisible brown cows on the Information highway. \u003cbr\u003e\u003cbr\u003eWhen you finish this report, you won’t be a brown cow any more. You may discover that you’re not a purple cow either. \u003cbr\u003e\u003cbr\u003eYou might be a blue cow, a red cow, or even a pink cow. But one thing is certain: You’ll know what it takes to build the kind of list that can skyrocket your Internet business. \u003cbr\u003e\u003cbr\u003eYou’ll know what it takes to be remarkable.","brand":"Joye Bridal","offers":[{"title":"Default Title","offer_id":47071255625968,"sku":"2940016287706","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940016287706_p0.jpg?v=1763631861","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940016287706","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}