{"product_id":"2940016397252","title":"Amateurs with Egos","description":"American business. You think you know business because managing the financials is no problem. But it’s quite another story when it comes to managing product development, teams, the staff that makes your business successful and the ability to create products people will use.\u003cbr\u003e\u003cbr\u003eWe continue to see deterioration in the quality of products and in understanding how people work in our corporations. This book tells how we got into this problem, why the management of people is becoming so difficult and what we need to do to get back to being the purveyors of world class products.\u003cbr\u003e\u003cbr\u003eIt’s a matter of getting back to basics. Understanding how people think and what motivates them. Getting away from the fads and back to what management is all about. The culture constantly changes but the needs and drivers that move people don’t. This book takes you into the basic rules of human nature and what managers need to do to make people work effectively.","brand":"Alpha Group 3 LLC","offers":[{"title":"Default Title","offer_id":47121305698544,"sku":"2940016397252","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940016397252_p0.jpg?v=1763635035","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940016397252","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}