{"product_id":"2940016520766","title":"Plus Authority:How To use Google+ To Build Your Authority Community And Share Content","description":"Google designed Google+ in an effort to make sharing on the web more\u003cbr\u003elike sharing in real life. Basically, the user experience on Google+ is similar\u003cbr\u003eto that of Facebook. The idea with Google+, however is to make it easier\u003cbr\u003eto share content with “Circles,” which are specific sets of people instead of\u003cbr\u003ejust publishing content on your wall for everyone to see.\u003cbr\u003eIt is important to remember that social media isn't about you; it's about\u003cbr\u003eeverything around you. As you consider how your customers want to\u003cbr\u003ecommunicate with you, social media is something that can't be ignored.\u003cbr\u003eUsers are always online researching for products, services, and brands. If\u003cbr\u003eyou’re wondering why you should care about Google+, you should look at a\u003cbr\u003efew ways it can benefit you and your clients.\u003cbr\u003e• SEO benefits—Think of the millions of people who do Google\u003cbr\u003esearches every day. If you want to increase your Search Engine\u003cbr\u003eOptimization, SEO, you have to consider one thing—Google will\u003cbr\u003ealways favor itself. When you share pages from your website on\u003cbr\u003eyour Google+ page, you are helping your business rank higher in\u003cbr\u003ethe Google Search Engine. It also increases your chance of\u003cbr\u003eactually having your target audience see you. In other words, it\u003cbr\u003egets you “out there.”\u003cbr\u003ePlus Authority\u003cbr\u003e• Reaching influencers—Google+ is new, and that’s one of the great\u003cbr\u003ethings about it. Since it is new, it allows you to take your time. You\u003cbr\u003ecan learn all about it, figure out what you like about it, and grow\u003cbr\u003eslowly. Even though Google+ is new, there are already a lot of\u003cbr\u003einfluencers on it. Since it’s in its early stages, you’ll have a smaller\u003cbr\u003eaudience to reach out too, and you can begin to build relationships\u003cbr\u003ewith these influencers at a pace where you can actually get to\u003cbr\u003eknow them.\u003cbr\u003e• More efficient sharing—If your clients\/prospective clients are using\u003cbr\u003eGoogle+, you’ll have the ability to target your content a way that is\u003cbr\u003eeasy and efficient. It can be much more effective than other social\u003cbr\u003enetworks. Using the “Circles” on Google+, you can place followers\u003cbr\u003einto categories. This is similar to email lists. You get to choose\u003cbr\u003ewho your content goes to. By doing so, you can send your piece\u003cbr\u003eof content to your entire audience or specific circles of your\u003cbr\u003echoosing. You may want to send out one type of information to\u003cbr\u003eprospective clients, and another type to those who are already\u003cbr\u003eyour clients. This avoids the wasted time of your clients reading\u003cbr\u003ematerial meant for those who don’t already know and trust you.\u003cbr\u003eThey’ll appreciate not getting “junk” email from you. They’ll only\u003cbr\u003eget valuable information intended for them. This makes sharing\u003cbr\u003eon Google+ much more efficient and effective.\u003cbr\u003eAre you still wondering if you should attempt Google+? The answer\u003cbr\u003eis yes! Google+ shouldn’t be your main focus just yet, because now\u003cbr\u003ePlus Authority\u003cbr\u003eit’s in its early phase. You should, however, take the time to\u003cbr\u003eexperiment with it and see all the ways it can help you. If you jump\u003cbr\u003eonboard now, your business can grow has Google+ grows.\u003cbr\u003eIf you feel like you’re trapped already in an unfamiliar swampland of\u003cbr\u003esocial networks, you don’t have to dive right into Google+. No one\u003cbr\u003ewill be judging you on how often you visit the site. Getting started will\u003cbr\u003eonly take you a few minutes. You can make an alert in your calendar,\u003cbr\u003eonce a week. Let it remind you to play around with Google+. Before\u003cbr\u003elong you’ll be remembering to go and post your newest blog or sale\u003cbr\u003ewithout the reminder.\u003cbr\u003eHow you use Google+ will depend on what your goal are. When you\u003cbr\u003efirst get started, you can post an article or two a week. After that,\u003cbr\u003eyou’ll want to engage with others by clicking the “+1″ button. This is\u003cbr\u003esimilar to the “like” button on Facebook. You can also engage by\u003cbr\u003esharing other’s relevant posts and joining the conversation by\u003cbr\u003ecommenting on updates you find interesting.\u003cbr\u003ePlus Authority\u003cbr\u003eAbout Google+ Circles\u003cbr\u003eIf the whole concept of “Circles” has you confused, don’t worry. It’s\u003cbr\u003eeasy to relate to what a “Circle” represents by thinking of social\u003cbr\u003ecircles. It’s simply a way of setting up personalized social circles—\u003cbr\u003ewhether they are centered on work or personal activities. You can\u003cbr\u003ehave a circle of friends, prospective customers, current customers,\u003cbr\u003ebusiness organizations, or any number of possibilities. The list is\u003cbr\u003eendless. Think about it. You really don’t want to share the same\u003cbr\u003einformation with friends as customers or business organizations with\u003cbr\u003ecustomers. Creating these “Circles”","brand":"Altantic eBooks","offers":[{"title":"Default Title","offer_id":47153434951920,"sku":"2940016520766","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940016520766_p0.jpg?v=1763636962","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940016520766","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}