{"product_id":"2940016543574","title":"10 Ways to Write More Effective Ads","description":"slogans or amusing prose? Is it workmanship to be judged for an award or recognition?\u003cbr\u003eIt’s none of the above.\u003cbr\u003eAdvertising is salesmanship multiplied.\u003cbr\u003eNothing more.\u003cbr\u003eAnd advertising copy, or copywriting, is salesmanship in print.\u003cbr\u003eThe purpose of a copywriter’s job is to sell. Period.\u003cbr\u003eThe selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio.","brand":"Alan Smith","offers":[{"title":"Default Title","offer_id":47071392366832,"sku":"2940016543574","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940016543574_p0.jpg?v=1763637813","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940016543574","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}