{"product_id":"2940016733159","title":"Headlines that sell","description":"When it comes to selling a product, nothing is more important than the quality of the product itself. If you have a good product, pitching it and attracting word-of- mouth advertising will be easy. Customers will recognize that it has intrinsic value as a product; and they will purchase it and spread the word to their friends.\u003cbr\u003e\u003cbr\u003eWriting good copy is never an easy task. And perhaps hardest of all is writing a good headline. Striking the right balance between enticing the reader with language and hooking them with a benefit or a question can often be very difficult. Fortunately for you, this guide takes much of the hard work out of the process.","brand":"Key Infomedia Inc","offers":[{"title":"Default Title","offer_id":47066870481136,"sku":"2940016733159","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940016733159_p0.jpg?v=1763640745","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940016733159","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}