{"product_id":"2940016769233","title":"Mastering Major Account Selling","description":"Major accounts are not just big little accounts - they're fundamentally different. Mastering Major Account Selling explores the skills and competencies of top performers selling in major accounts.\u003cbr\u003e\u003cbr\u003eThree core sales performance skills are addressed in Chapter 1 – asking questions, active listening and positioning your capabilities.  \u003cbr\u003e\u003cbr\u003eBest practices for five business development competencies are explored in Chapter 2: identifying leads, qualifying leads, preparing for calls, handling objections, and obtaining commitment.","brand":"Sutton Business Press","offers":[{"title":"Default Title","offer_id":47081880715504,"sku":"2940016769233","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940016769233_p0.jpg?v=1763641093","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940016769233","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}