{"product_id":"2940032808398","title":"It's The Customer, Stupid! Lessons Learned In A Lifetime of Marketing","description":"\u003cp\u003eRalph Crosby, founder and CEO of one of the nation's leading marketing communications firms, explains his views on customer-centric marketing. He believes any organization's success starts and ends with the customer, not with its products or services. Using examples of marketing success and failure, Crosby shows how to achieve better business results through customer focus and satisfaction.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Ralph Crosby","offers":[{"title":"Default Title","offer_id":47072939540720,"sku":"2940032808398","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940032808398_p0.jpg?v=1763950302","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940032808398","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}