{"product_id":"2940033011971","title":"What Was That Number Again?","description":"\u003cp\u003eMost radio advertising is bland, boring, poorly written, shoddily produced, offers little value for the advertiser’s investment, and insults the listener’s intelligence.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBut it doesn't have to be this way. In this book, award-winning copywriter Neil Hedley will give you the background you need to avoid committing some of the most common crimes against advertising.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Neil Hedley","offers":[{"title":"Default Title","offer_id":47077092032752,"sku":"2940033011971","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940033011971_p0.jpg?v=1763951951","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940033011971","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}