{"product_id":"2940033146499","title":"Winning Political Campaigns: A Comprehensive Guide to Electoral Success, Third Edition","description":"\u003cp\u003eWinning Political Campaigns: A Comprehensive Guide to Electoral Success, by William S. Bike, is a handbook for planning, organizing and executing a successful campaign for elective office. Written in an easy-to-use format, the book is designed for both novice campaigners and experienced workers.\u003c\/p\u003e\u003cp\u003eWinning Political Campaigns covers everything from advertising to building alliances, proper business practices, campaign literature, candidate behavior, media, voter contact, fundraising strategy and more.\u003c\/p\u003e\u003cp\u003eExtensively revised and updated in 2012, the third edition is extremely thorough and detailed. Particularly useful are the numerous checklists and appendices which include a sample itinerary for a political event, extensive resources for various issues, sample news release and direct mail piece, and more.\u003c\/p\u003e\u003cp\u003eWinning Political Campaigns is so thorough because few other authors can combine Bike's background: candidate, officeholder, political worker and volunteer, award-winning journalist, historian, public relations professional, publications director, government employee, fundraiser, and budget director.\u003c\/p\u003e\u003cp\u003eWinning Political Campaigns is highly readable because of real-life examples drawn from not only the political world, but from the worlds of sport, higher education, history, and more. Bike is as likely to make a point with a quote from The Bible or an example from a baseball manager or Star Trek as he is to quote or use examples from political figures.\u003c\/p\u003e\u003cp\u003eThe format of Winning Political Campaigns and much of the information in it makes it perfect for those working on low-profile, grassroots, and local races.\u003c\/p\u003e","brand":"Central Park Communications, Inc.","offers":[{"title":"Default Title","offer_id":47106742157552,"sku":"2940033146499","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940033146499_p0.jpg?v=1763657660","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940033146499","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}