{"product_id":"2940044303560","title":"How to Effectively Market and Manage a Law Firm","description":"\u003cp\u003eTop lawyer warns that many law firms on brink of collapse\u003cbr\u003eYorkshire Post (03\/09\/13)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDear Friend,\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA friend of mine runs his own law firm in Manchester. I got to know him from the Latino club where he goes to dance Salsa.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhen I first got to know him, he was working for another law firm. About a year after we met, he decided to open his own law firm.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhen he established his firm, I noticed he went to the club once a quarter.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHe did not even smile any longer.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHe had completely lost his vibrancy.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEvery time he enters the club obviously dragged there by his girlfriend, he looks like a man facing his moment of truth.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhen I asked him the reason for his infrequency, he responded that he was constantly busy.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHe explained that with all of the new legal regulations; the new insurance regulations and the introduction of the Alternative Business Structures (ABS), it is becoming increasingly difficult for law firms to generate incom and make profit.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhen he informed me that he was contemplating opening his own firm. I advised him to take some business and marketing training.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThere are two reasons I gave him this advice:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFirstly, I run a security firm. We provide security services to lots of office buildings around Manchester. Many of those buildings host law firms. I have noticed many of those firms constantly downsizing.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSecondly, when I started law firm marketing and consulting, I discover that most law firms are struggling because their owners and partners lack the ability to make the distinction between the profession and the business of law.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThere is a difference!\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe profession of law is the deliverables: defending the client, writing contract and briefs or representing the interest of the client.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe business of law is about three things:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Operations: the deliverables\u003cbr\u003e- Marketing: attracting and retaining clients\u003cbr\u003e- Finance: knowing your numbers\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMost lawyers are trained in the profession of law, therefore, even when they establish their own law firms, they tend to ignore the other aspects of running a legal business.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis was why I advised my friend to take some business training.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAttending law school does not automatically qualify you to run a legal business.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eJust recognising this simple fact will save lots of entrepreneur lawyers the agony of working for less than the MINIMUM WAGE.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThere are known and reliable principles for law firm business growth that when deployed properly in a practical way, can attract truckload of potential clients to your firm.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThose principles are the focus of: How To Effectively Market and Manage A Law Firm\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYour will learn:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Law Firm Business Growth Process\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe three step law firm business growth process:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Generating new client\u003cbr\u003e- Increasing the volume per transaction\u003cbr\u003e- Increasing the frequency with which those clients hire you\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Client Attraction Process\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe three step effective client attraction process:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Crafting an effective marketing message\u003cbr\u003e- Identifying the right target market\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Selecting the right media through which to channel your marketing message\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhat You Must Know About Your Law Firm Marketing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe ultimate key to law firm marketing:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Psychology\u003cbr\u003e- Mathematics\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe skill that brought you out of Egypt cannot take you to the Promise Land.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou cannot succeed as an entrepreneur lawyer with the skillset of an employee.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLearn the requisite skills and the process of growing your law firm from in: How To Effectively Market And Manage A Law Firm.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book comes with 100% money back guarantee. If you feel that the information was unhelpful, request a refund and you will be refunded 100% of your money no questions asked.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYour friend\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eRomeo\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eP.S. For buying my book, you are entitled to free 45 minutes consultation with me. To take advantage of this, please email or call +447855049508\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eP.S.S. Meanwhile you could also get the Law Firm Business Growth Blueprint\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Romeo Richards","offers":[{"title":"Default Title","offer_id":47109287411952,"sku":"2940044303560","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940044303560_p0.jpg?v=1769888779","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940044303560","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}