{"product_id":"2940044304772","title":"How to Effectively Market and Manage an Accounting Firm","description":"\u003cp\u003eDear Friend,\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn 2008, my business ran into trouble. Staring at the abyss, just one payment away from bankruptcy, I contacted my accountant.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eI remember being sat at his reception, scared and completely despondent as I waited for him to call me in.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eI resembled the guys about to face the electric chair in the movies.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhen I explained situation, he shook his head as if to say you are toast.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHe advised that I closed shop and start afresh.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFor me the idea of closing down my business without a fight was something I was unwilling to accept.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eI went to my two closest friends for advice…one a professor and the other an entrepreneur.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMy professor friend advised that I followed the advice of my accountant, while my entrepreneur friend told me to not even give it a thought.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eI still remember my entrepreneur friend telling me: “Romeo accountants are really great with figures, but when it comes to business, they leave a lot to be desired”.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e“How many successful accounting firms do you know”?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e“You see Romeo, if you want to calculate your expenditures, you can go to your accountant. However, when it comes to management and business growth, you want to be contacting a business consultant”.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHe was the one who exposed me to the difference between professionalism and business.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThere is a different between the profession of accounting and the business of accounting.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe profession of accounting is the deliverables: creating profit and loss statement, completing end of year account or performing audit on behalf of your client.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe business of accounting on the other hand is about three functions:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Operations: the deliverables\u003cbr\u003e- Marketing: attracting and retaining clients\u003cbr\u003e- Finance: knowing your numbers\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBecause most accountants are trained in the profession of accounting, even when they establish their own accounting firms, they tend to ignore the other aspects of running their firms.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLike accounting, business is a profession. Obtaining a CPA does not automatically qualify you to run an accounting business.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eJust recognising this simple fact will save lots of entrepreneur accountants the agony of working for less than the minimum wage.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThere are known and reliable principles for accounting firm business growth that when deployed properly in a practical way, can attract truckload of potential clients to your firm.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThose principles are the focus of: How To Effectively Market and Manage An Accounting Firm\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYour will learn:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Accounting Firm Business Growth Process\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe three step accounting firm business growth process:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Generating new client\u003cbr\u003e- Increasing the volume per transaction\u003cbr\u003e- Increasing the frequency with which those clients hire you\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Client Attraction Process\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe three step effective client attraction process:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Crafting an effective marketing message\u003cbr\u003e- Identifying the right target market\u003cbr\u003e- Selecting the right media through which to channel your marketing message\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhat You Must Know About Your Accounting Firm Marketing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe ultimate key to accounting firm marketing:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Psychology\u003cbr\u003e- Mathematics\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe skill that brought you out of Egypt cannot take you to the Promise Land.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou cannot succeed as an entrepreneur accountant with the skillset of an employee or with a CPA.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLearn the requisite skills and the process of growing your accounting firm from: How To Effectively Market And Manage An Accounting Firm.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book comes with 100% money back guarantee. If after reading it you feel that the information was unhelpful, just request a refund and you will be refunded 100% of your money no questions asked.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYour friend\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eRomeo\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eP.S. As appreciation for buying my book, you are entitled to free 45 minutes consultation with me. To take advantage of this, please email or call +447855049508\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eP.S.S. Meanwhile you could also get the Accounting Firm Business Growth Blueprint\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Romeo Richards","offers":[{"title":"Default Title","offer_id":47122016239856,"sku":"2940044304772","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940044304772_p0.jpg?v=1769888748","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940044304772","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}