{"product_id":"2940044304789","title":"How to Effectively Market and Manage a Dental Practice","description":"\u003cp\u003e“A Health Service dentist who refused to go private killed herself after the pressure of her workload became unbearable, an inquest has been told\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTwelve months earlier she had been forced to leave her post at the family dental practice after a lengthy, stress-related illness“…Mail Online\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDear Friend,\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eOnerchase product from my dentist. Instead of offering me what I asked for, he tried to sell me a cheaper version of the product because he felt I could not afford the expensive version.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMy dentist has no idea about my ability to pay for his services because he does not know anything about his patients.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf he took the time to find out who I am, how I got to know about his practice and why I live millions of miles from him yet I visit his practice, he will not be advising me to buy generic version.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBesides, it is fascinating to me that a business person will be pushing the cheaper version of its products instead of encouraging its customers to buy the deluxe version.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSo why is it that my dentist decided to sell me the generic version of his treatment without first offering me the deluxe version?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe answers to these and many other questions are in How To Effectively Market And Manage A Dental Practice.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMost entrepreneur dentists consider themselves first and foremost dental professionals. Like all medical professions, dentistry is a calling. The reality is most of you dentist did not go into the dental profession to get rich.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou went into dentistry because you honestly want to help people, which is very laudable. However, as laudable as that might seem, dentistry is a business.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAnd in business: no margin no mission.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThere is a difference between the profession of dentistry: extracting teeth or making your patient smile and the business of dentistry:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Operation: the deliverables – teeth abstraction etc.\u003cbr\u003e- Marketing: attracting and retaining patients\u003cbr\u003e- Finance: those all important numbers\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSuccess in the profession of dentistry only requires a dental degree. Success in the business of dentistry requires a completely different skill set from the one you acquired in medical school.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSuccess as a dental employee working for your university buddy requires you to be a really great dentist.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSuccess as an entrepreneur dentist on the other hand demands a completely different approach to your career progression.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis approach is what you will learn in How To Effectively Market And Manage A Dental Practice.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThere are known and reliable principles for dental practice business growth that, when deployed properly in a practical way, can attract truckload of potential patients to your dental practice.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThat principle is the focus How To Effectively Market and Manage A Dental Practice.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYour will learn:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Dental Practice Business Growth Process\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe three step dental practice business growth process:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Attracting new patients\u003cbr\u003e- Increasing the volume per transaction\u003cbr\u003e- Increasing the frequency with which those patients buy from you\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Patient Attraction Process\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe three step effective patient attraction process:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Crafting an effective marketing message\u003cbr\u003e- Identifying the right target market\u003cbr\u003e- Selecting the right media through which to channel your marketing message\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhat You Must Know About Your Dental Practice Marketing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe ultimate key to dental practice marketing is:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Psychology\u003cbr\u003e- Mathematics\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book comes with 100% money back guarantee. If after reading it you feel that the information was unhelpful, just request a refund and you will be refunded 100% of your money no questions asked.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYour friend\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eRomeo\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eP.S. As a token of appreciation for buying my book, you are entitled to free 45 minutes consultation with me. To take advantage of this, please email or call +447855049508\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eP.S.S. Meanwhile you could also get the Private Medical Practice Business Growth Blueprint\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Romeo Richards","offers":[{"title":"Default Title","offer_id":47121961222384,"sku":"2940044304789","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940044304789_p0.jpg?v=1769888608","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940044304789","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}