{"product_id":"2940044309364","title":"An Entrepreneur's Strategy for Thriving in the New Normal: From Opportunity to Advantage","description":"Traditional entrepreneurship is shifting to strategic entrepreneurship due to low demand and hyper-competition; it requires advantage-driven behaviors. This book supports the shift with a strategic entrepreneurship model and innovation techniques for creating continuous temporary advantage. A thought leadership book for business owners and economic development providers.","brand":"Alan O'Connor","offers":[{"title":"Default Title","offer_id":47148412305648,"sku":"2940044309364","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940044309364_p0.jpg?v=1763958769","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940044309364","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}