{"product_id":"2940044345645","title":"Marketing Guide For New Businesses","description":"\u003cp\u003eSo you want to start a business?\u003c\/p\u003e\u003cp\u003eThis book is a marketing guide for small businesses.\u003c\/p\u003e\u003cp\u003eIf you are launching out on your own and want to make the right marketing moves – this is the book for you.\u003c\/p\u003e\u003cp\u003eYou will learn:\u003cbr\u003e- What Is Marketing – Including the marketing mix, micro and macro environments and what is relevant about them.\u003c\/p\u003e\u003cp\u003e- Market Research – Do I need it and if so how much do I need?\u003c\/p\u003e\u003cp\u003e- Branding – Some SME’s do build brands, can I?\u003c\/p\u003e\u003cp\u003e- Pricing Strategy – Cost-plus, Premium Pricing, Market-Orientated, which is right for me?\u003c\/p\u003e\u003cp\u003e- Promotion – Networking, Sales, leaflets, what do I need to know about each?\u003c\/p\u003e\u003cp\u003e- Strategy – Corny, but with no plan your may be planning to fail.... Understanding the importance of a strategy and manage it.\u003c\/p\u003e\u003cp\u003e- Social Media – 20 simple social media tips that actually work!\u003c\/p\u003e\u003cp\u003eThis book breaks down the wordy talk of marketing and gives you simple, easy to understand points to consider, adapt and apply.\u003c\/p\u003e\u003cp\u003eAlways with the goal that money is what keep your business going, all based from actual working examples from a profitable business mentor and writer.\u003c\/p\u003e","brand":"Ex-L-Ence Publishing","offers":[{"title":"Default Title","offer_id":47107872653552,"sku":"2940044345645","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940044345645_p0.jpg?v=1763662639","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940044345645","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}