{"product_id":"2940044694149","title":"On Your Own 123: Launch a 1-Person Business in 3 Proven Steps","description":"\u003cp\u003eMore people than ever before are considering or starting their own businesses. This eGuide provides a basic overview of what’s involved in launching a 1-person business. It includes valuable information about starting, growing, and managing a 1-person business, including: the ups and downs of working for yourself, legal considerations, branding your business, sources of capital, establishing a place of business, professional advice, basic systems, getting business for your business, the importance of satisfied customers, using sub-contractors, when to add employees managing receivables, tracking and analyzing expenses, managing cash flow, having sufficient insurance, paying taxes, meeting employee requirements, and managing your personal life.\u003c\/p\u003e\u003cp\u003eBarry Silverstein, the author of the eGuide, successfully started two 1-person businesses. One of them grew to a 50-person, $5 million direct and Internet marketing agency which he owned and ran for twenty years. The other is a 1-person business Silverstein has run for over 5 years, offering professional freelance writing and marketing consulting services. Silverstein also helps scores of start-up business owners develop and launch their own products and services through his volunteer branding and marketing counseling for the Small Business Center of an Asheville, North Carolina college.\u003c\/p\u003e\u003cp\u003eOn YourOwn 123 is one of a series of 123 eGuides, designed for today’s reader who wants information in a quick, convenient, easily readable electronic format. Each 123 eGuide is intended to provide a functional overview rather than a detailed roadmap. Every 123 eGuide always includes additional resources if the reader wants to learn more. 123 eGuides provide maximum value at minimum cost.\u003c\/p\u003e","brand":"Barry Silverstein","offers":[{"title":"Default Title","offer_id":47108006740208,"sku":"2940044694149","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940044694149_p0.jpg?v=1763964217","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940044694149","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}