{"product_id":"2940045015776","title":"Marketing Films to Millennials and Baby Boomers","description":"\u003cp\u003eThis is a strategic plan for producing and distributing films to Millennials and Baby Boomers, 50% of the film audience. It discusses the groups’ characteristics, the structure of the industry, and tips for meeting these groups’ needs now and over the next decade. It also includes a SWOT analysis to assess the strengths and weaknesses of one's company.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Gini Graham Scott","offers":[{"title":"Default Title","offer_id":47082056483056,"sku":"2940045015776","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940045015776_p0.jpg?v=1769889602","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940045015776","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}