{"product_id":"2940045123181","title":"Public Relations: Beginners Guide","description":"\u003cp\u003ePublic Relations - Beginners Guide is an ideal resource for anyone who is looking to promote their business, their products and services and themselves through the media.\u003cbr\u003eThis detailed E-book offers tips and strategies that will help you understand how the media operates, guide you through the process of identifying story ideas about your business and yourself, help you promote those ideas to the media, assist you with your media interviews, and offer a range of tips for when you hold your media conference.\u003c\/p\u003e\u003cp\u003ePublic Relations - Beginners Guide has been written by Australia media identity Mark Aiston.\u003cbr\u003eMark has worked in media newsrooms around Australia since 1984, and understands what it takes for businesses to promote themselves through the media.\u003cbr\u003eHe is also aware of the pit falls.\u003c\/p\u003e\u003cp\u003eChapter 1. The media\u003cbr\u003eChapter 2. The newsroom\u003cbr\u003eChapter 3. The newsroom staff\u003cbr\u003eChapter 4. The process of creating news\u003cbr\u003eChapter 5. The reporter\u003cbr\u003eChapter 6. When you get the call from the media\u003cbr\u003eChapter 7. Ten questions you must ask\u003cbr\u003eChapter 8. Getting on-side with the media\u003cbr\u003eChapter 9. Getting off-side with the media\u003cbr\u003eChapter 10. Identifying story ideas for your business\u003cbr\u003eChapter 11. Other hot issues\u003cbr\u003eChapter 12 Try it your self\u003cbr\u003eChapter 13. Pitching ideas to reporters\u003cbr\u003eChapter 14. The news release\u003cbr\u003eChapter 15. How to write a news release\u003cbr\u003eChapter 16. The interview\u003cbr\u003eChapter 17. Know your audience\u003cbr\u003eChapter 18. Different types of interviews\u003cbr\u003eChapter 19. Interview checklist\u003cbr\u003eChapter 20. The 10 second grab\u003cbr\u003eChapter 21. Tricky questions\u003cbr\u003eChapter 22. Do not\u003cbr\u003eChapter 23. Do\u003cbr\u003eChapter 24. Rapport\u003cbr\u003eChapter 25. Nerves\u003cbr\u003eChapter 26. Nerve busters\u003cbr\u003eChapter 27. More tips on looking relaxed\u003cbr\u003eChapter 28. Dress\u003cbr\u003eChapter 29. The media kit\u003cbr\u003eChapter 30. The media conference\u003cbr\u003eChapter 31. Creating a media database\u003c\/p\u003e","brand":"Mark Aiston","offers":[{"title":"Default Title","offer_id":47110079938800,"sku":"2940045123181","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940045123181_p0.jpg?v=1763969388","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940045123181","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}