{"product_id":"2940045245890","title":"Product Launch Case Studies: Engineered Buying Frenzies","description":"\u003cp\u003eEvery promotion of Jeff Walker's \"Product Launch Formula\" course begins a whirlwind of discussion about event-style product launches.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis report dissects the launch of the Apple iPhone 4 and breaks down the Hollywood movie release process.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Andrew Seltz","offers":[{"title":"Default Title","offer_id":47072157466864,"sku":"2940045245890","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940045245890_p0.jpg?v=1763972879","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940045245890","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}