{"product_id":"2940045326377","title":"People-Centered Innovation: Becoming a Practitioner in Innovation Research","description":"\u003cp\u003eWritten with a general audience in mind, People-Centered Innovation focuses on innovation research in corporate settings. Starting with a biographical standpoint, it describes the author's transition from the fields of psychology and anthropology into the fields of business anthropology and innovation. Through a rich description of case-studies of corporate work, the author takes us into a fascinating journey across different ways of observing relations between consumers and corporations and generating new ideas based on that observation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"The Educational Publisher\/Biblio Publishing","offers":[{"title":"Default Title","offer_id":47067522138352,"sku":"2940045326377","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940045326377_p0.jpg?v=1763675898","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940045326377","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}