{"product_id":"2940045404945","title":"How to Make Profit in Retail","description":"\u003cp\u003eBetween 2007 and 2013 twenty-four thousand four hundred and sixty-five medium and large size retailers went bust in the UK. This figure excludes the thousands of small and independent retailers that closed down without making the news.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Have you ever wondered why so many retail stores continue to close down?\u003cbr\u003e- Why was the retailer industry more affected by the financial crisis than any other industry?\u003cbr\u003e- Why are so many recognised retail brands going into administration?\u003cbr\u003e- Most importantly, how can you ensure your retail store or organisation is insulated from the constant retail boom and bust story?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe answer to these and other questions are in How To Make Profit In Retail.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e***You might be wondering if this book is so informative, why I am selling it for such ridiculous amount. In the spirit of honesty, it’s because I need some reviews\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDear Friend,\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eOn my first day at work as a store detective in Marks \u0026amp; Spencer Camberley, while being briefed, a couple walked into the store, the female tried on a coat and confidently walked out of the store into a waiting getaway vehicle.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhen I worked in Marks \u0026amp; Spencer London Colney, we lost 20 expensive costs to shoplifting under very preventable circumstances.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLondon Colney had two big retailers, Marks \u0026amp; Spencer and Sainsbury. For some strange reason, the two stores shared one toilet facility.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eClever shoplifters will fill their trollies with merchandise in one store, walk as if they were headed for the toilets, pass through the other store and existed.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThen there were the constant incidents of employee theft, which to an extent was permitted to happen by management.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWalk through the backroom of Marks \u0026amp; Spencer, and you notice expensive items lying on the floor.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTesco was no different. When I arrived in Tesco, my training was given to me by Daniel. Daniels’ work philosophy was: do as little as possible.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWe did fresh stock control. As far as Daniel was concern, we only counted the items on the shop floor and those we could easily reach in the freezer.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhy bother counting the ones deep down the freezer and freeze our fingers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhen items were out of stock we just ordered despite the fact that there might be tones of it stack in the freezer.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou might be wondering to yourself, what does my experience in Marks \u0026amp; Spencer and Tesco have to do with making profit in retail?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAnd what does it have to do with your retail store?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhat happened in Marks \u0026amp; Spencer and Tesco typified the average retailer Modus operandi.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eProfit in retail is a combination of three elements:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Beautiful store design\u003cbr\u003e- Attractive visual merchandise display\u003cbr\u003e- Effective loss prevention strategy\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhen the majority of retailers want to design their store, they hire shop fitters. Shop fitters are construction guys with no understanding of the psychology of selling.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhen retailers want visual merchandise display done, they hire creative people with no knowledge of why people buy.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eRetailers understanding of loss prevention is limited. The majority of retailers attribute retail shrinkage to shoplifting and employee theft.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHow To Make Profit In Retail aims to show retailers how to:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDesign a beautiful but secure store\u003cbr\u003eCreate an attractive visual merchandise display that attract shoppers\u003cbr\u003eDevelop an effective loss prevention strategy\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMost retailers believe that the only way to make profit is to increase sales.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBut increasing sales without reducing profit draining activities is false economy.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHow To Make Profit In Retail will teach you how to increase profit through increased sales and reduced shrinkage.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book comes with 100% money back guarantee. If after reading it you feel that the information was unhelpful, just request a refund and you will be refunded 100% of your money no questions asked.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYour friend\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eRomeo\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eP.S. The price will increase soon\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAs appreciation for buying my book, you are entitled to free 45 minutes consultation with me.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Romeo Richards","offers":[{"title":"Default Title","offer_id":47067425964272,"sku":"2940045404945","price":14.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940045404945_p0.jpg?v=1769890261","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940045404945","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}