{"product_id":"2940045469302","title":"Selling Innovation","description":"\u003cp\u003eIf you work in a start-up or are planning to launch a new venture and need to get market traction, this guidebook gives you the steps you need to build a sustainable revenue capture process that will build sales and attract investors.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe most important measure of a successful commercial innovation is revenue traction. Operations requires it and VCs \u0026amp; Angels often demand it before engaging. Yet many innovator's efforts end at the point of marketing. Completing the revenue capture process with a solid sales strategy is essential.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Kenneth Smith","offers":[{"title":"Default Title","offer_id":47067429470448,"sku":"2940045469302","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940045469302_p0.jpg?v=1763976586","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940045469302","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}