{"product_id":"2940045727143","title":"How to Start and Build a Successful Small Business in Recessionary Times","description":"\u003cp\u003eWe live in very difficult economic times so what skills and experience do you need to build small business?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you do not have experience and you want to start your own business then this is the book for you. Small business success depends on a range of factors and this book allows a rare insight and solutions to those issues.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eOver 50% of small business go broke within 5 years of opening. This book reviews the skills and information needed to build a small business successfully while avoiding the pitfalls that many small business owners make when starting a business.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAreas covered are the necessary understanding of why businesses succeed. The book offers information and tips on the following areas.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhy small businesses succeed and fail\u003cbr\u003eSmall business management\u003cbr\u003eSmall business finance (easy to understand)\u003cbr\u003eMarketing\u003cbr\u003eProduct\u003cbr\u003ePricing\u003cbr\u003eInformation Technology and Social Media\u003cbr\u003eBusiness success skills\u003cbr\u003eThe role of profit\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Robert D Hastings","offers":[{"title":"Default Title","offer_id":47122125455600,"sku":"2940045727143","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940045727143_p0.jpg?v=1763979471","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940045727143","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}