{"product_id":"2940045793575","title":"Marketing as a Business System: A Guide to a Thorough, Integrated Marketing Function for Your Business","description":"\u003cp\u003eA Marketing guide ebook that offers a thorough overview of all key facets of the Marketing process. Offers helpful insights to all types of businesses, including small businesses, online operators and marketing professionals.\u003c\/p\u003e\u003cp\u003eMarketing is a more complex process than many business owners realize. This book provides a complete walk through of how market research, solution development, promotion, customer service and relationship management all intertwine in your effort to build and maintain a loyal customer base.\u003c\/p\u003e\u003cp\u003eMarketing as a Business System services as a thorough primer of marketing, which is beneficial to operators with limited background in marketing, or marketing professionals that need a more complete understanding of how all elements of marketing work together.\u003c\/p\u003e\u003cp\u003eTestimonial\u003c\/p\u003e\u003cp\u003eAmazon Reviewer Robin Butler gave the book a 5* rating and said \"A great short overview of marketing. Thus the book is a quick read. I found myself highlighting some passages and will use this book as a reference for my businesses.\"\u003c\/p\u003e","brand":"Neil Kokemuller","offers":[{"title":"Default Title","offer_id":47156422246640,"sku":"2940045793575","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940045793575_p0.jpg?v=1763979038","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940045793575","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}