{"product_id":"2940045826082","title":"Online Marketing for Non-Techies: The Easiest Way to Turn Your Website Into a Sales Machine","description":"\u003cp\u003eFinally! A basic, introductory, easy to understand and follow instruction guide on how to implement and succeed with your online marketing. Lyn Kelley, Ph.D., Certified Professional Coach has led hundreds of marketing seminars for people who despise marketing and technology. She shares with you everything you need to know about how to get your efforts to pay off. She makes it super easy for anyone to understand and implement. You’ll be making money and getting new customers while you sleep! Specifically for service professionals and small business entrepreneurs.\u003cbr\u003eHere’s what you’ll get:\u003cbr\u003eWhat the Internet revolution means to small business\u003cbr\u003eWhere to begin!\u003cbr\u003eCreating your online marketing plan\u003cbr\u003eBranding and naming your business\u003cbr\u003eCreating a customer data base\u003cbr\u003eThe 10 biggest blunders people make in marketing\u003cbr\u003eLinking and networking\u003cbr\u003e10 tips for a compelling website\u003cbr\u003eIntegrating social media\u003cbr\u003eThe free online promotion that makes you a celebrity\u003cbr\u003e7 Essential rules for building a loyal customer base\u003cbr\u003eSocial networking do’s \u0026amp; don’ts\u003cbr\u003eHow to make your knowledge into a book, video or audio\u003cbr\u003eHow to capitalize on your Search Engine Optimization (seo)\u003cbr\u003eKey word phrases that make your website swim like a salmon to the top\u003cbr\u003e7 Steps to raise your Google ranking\u003cbr\u003e6 Effective ways to get traffic to your website\u003cbr\u003eTools to make search engines love your website\u003cbr\u003ePay-Per-Click programs – how much should you pay?\u003cbr\u003eAdwords\u003cbr\u003eHow to target your ads\u003cbr\u003eOnline directories that send you good referrals\u003cbr\u003eSubscriber deal programs, i.e., Yelp, Groupon, Amazon Local\u003cbr\u003eZero cost online marketing secrets\u003cbr\u003eHow to create backlinks\u003cbr\u003eHow to exchange links with other websites\u003cbr\u003eHow to create a successful affiliate program\u003cbr\u003eHow to create a blog, e-zine articles and\/or e-newsletters\u003cbr\u003eHow to create a successful blog site\u003cbr\u003eDramatic no-cost results from YouTube\u003cbr\u003eHow to set up a shopping cart\u003cbr\u003e5 ways to turn your website into a sales machine\u003cbr\u003e10 Expert tricks of online marketing – easy, free, and do-it-yourself\u003c\/p\u003e","brand":"Lyn Kelley","offers":[{"title":"Default Title","offer_id":47181619921136,"sku":"2940045826082","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940045826082_p0.jpg?v=1763683607","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940045826082","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}