{"product_id":"2940045836371","title":"Marketing Management Concepts and Tools: A Simple Introduction","description":"\u003cp\u003eMarketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.\u003c\/p\u003e\u003cp\u003eExamine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research.\u003c\/p\u003e\u003cp\u003eLook at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing.\u003c\/p\u003e","brand":"K.H. Erickson","offers":[{"title":"Default Title","offer_id":47110421610736,"sku":"2940045836371","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940045836371_p0.jpg?v=1763692676","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940045836371","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}