{"product_id":"2940045918275","title":"Life with Big Green: A Memoir","description":"\u003cp\u003eHere is my story, unlikely and unvarnished, of life with Big Green – that is, my nearly three-decade relationship with one of the biggest environmental groups in the U.S., the National Wildlife Federation. Along the way, including thirteen years on NWF’s staff, I saw environmentalism from the inside and witnessed firsthand its fundamental failure. I learned why environmental groups will never gain sufficient political momentum to save the earth, however noble their intentions.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMy trajectory within NWF took me from an obscure regional job to executive positions at its headquarters near Washington, DC. I worked in the shadow of an enigmatic boss who was one of my best friends – the brilliant, complex, and maddening Mark Van Putten.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eI was by Mark’s side as he achieved the pinnacle of an environmentalist’s career – President \u0026amp; CEO of NWF – only to crash and burn before my eyes. It is a woeful tale of friendship failed – my conservation crusading partner transforming into the boss I could barely abide.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhat was that all about? Why didn’t my partnership with Mark succeed? Why couldn’t we make a do-gooder organization of immense potential work better? Why can’t the environmental movement get its act together? And, how did my once sweet calling – working to protect nature – turn so sour?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Wayne Schmidt","offers":[{"title":"Default Title","offer_id":47108396515568,"sku":"2940045918275","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940045918275_p0.jpg?v=1763980250","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940045918275","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}